PALM BEACH GARDENS, FL, June 2, 2011- Nike Golf continues its sponsorship of the EWGA (Executive Women’s Golf Association) annual member recruitment campaign, expanded for 2011 and named ‘Every ONE Counts in EWGA’. The company also has renewed as a supporting partner for the nationwide organization.
“This year’s membership recruitment program, ‘Every ONE Counts in EWGA’ salutes every member – and that’s more than 100,000 women who have built our 20 year old association,” says Pam Swensen, CEO of the EWGA. “Each year nearly 4,000 women are brought into the game and the EWGA through one-on-one recruitment. We thank Nike for their continuing support and sponsorship of this vital program than enables us to introduce and keep more women involved in the game of golf.”
The Every ONE Counts program encourages and rewards EWGA members who recruit others to join the association. A special bracelet with the ‘Every ONE Counts in EWGA’ message will welcome each new member and also be sent to the person who recruited her. Every member who recruits a “twosome” or more will earn Nike prizes. Each chapter’s top recruiter, having recruited a “foursome” or more to qualify, will receive an additional Nike gift package.
For those recruiting 11 or more members, the prizes continue to grow. Top recruiters receive a complimentary EWGA membership renewal, Nike shoes and set of Nike travel luggage. A drawing among the top winners will determine the “Recruiter of the Year” receiving the Ultimate Nike Package: a head to toe set of Nike fashion clothing (shoes, skort, shirt, hat, sunglasses), and a trip to the Nike World Headquarters in Beaverton, Oregon for custom fitting of a new set of Nike Golf Clubs.
Located in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great game by developing ground-breaking innovations that enable athletes to perform at their physical and mental peak. For more information on Nike Golf, visit our Web site at www.nikegolf,com . To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on facebook go to www.facebook.com/nikegolf.
About EWGA
Since its founding in 1991 as the Executive Women’s Golf Association, the EWGA has welcomed more than 100,000 women to the game of golf — connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2010 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 35 rounds per year. EWGA members spent an average of $4,533 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $550,000 in golf related spending and an average of 4,300 rounds of golf. With over 120 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $70 million to the golf industry.
A survey of former EWGA members found that 90% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group’s golf spending accounted for an additional $98 million, totaling over $168 million and 1.7 million rounds of golf per year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
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