ORLANDO, Fla. (June 8, 2011) – GolfNow.com, the Internet’s largest online tee time reservation service, and Active Golf, a leading provider of organization-based computing applications, announced today a multiyear partnership to drive rounds and revenues while increasing exposure for participating golf facilities.
Under terms of the agreement, Active Golf, a division of Active Network, will provide an electronic tee sheet interface to the GolfNow online reservation system, adding significant new opportunities for courses to market tee times to golfers. Active Network’s participating courses now have the opportunity to integrate the company’s electronic tee sheets – Fairways Systems, GolfeNetwork, Jencess, and OpenCourse – enabling golfers to view and reserve tee times electronically through the Internet.
“We believe this partnership offers unmatched exposure and marketing opportunities for participating courses,” said Ron Ward, general manager of Active Network, Golf.
Gene Pizzolato, chief operating officer, Golf Channel New Media Ventures, noted that both companies share a commitment to help course owners and operators succeed more often.
“We want to make the game more accessible and inviting for golfers so our more than 3,100 customer golf courses come closer every day to filling their tee sheets with profitable business. Combining the resources and commitments of both companies fuels our unparalleled momentum and helps us do that at a faster pace,” Pizzolato said.
About Active Golf
Active Golf is a division of The Active Network, a leading provider of organization-based cloud computing applications serving diverse market segments including business events, community activities, outdoors and sports. Our technology platform, ActiveWorks, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com, is the leading online community for people who want to discover, participate in and share activities about which they are passionate. Headquartered in San Diego, Calif., since 1999, the company has over 25 offices worldwide. For more information, go to activegolfsolutions.com or activenetwork.com.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time booking service. Since its launch in 2001, GolfNow.com has expanded to more than 80 markets in North America and the UK and now provides tee time access to more than 3,100 courses for more than 1.1 million registered users. In 2010, golfers booked 4.9 million rounds through the GolfNow.com site for partner courses. The site’s demand-based Dynamic Pricing Engine puts operators in complete control of their tee sheets and pricing. GolfNow.com is powered by Golf Channel, which is seen in 83 million U.S. homes. The site is also supported by GolfChannel.com, a leading golf destination on the Internet. The service is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game. For more information, go to golfchannelsolutions.com.
Contact:
Dan Higgins
407-355-4018
dhiggins@golfchannel.com
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com, 678-366-3232
Brian Kemp, Golf Channel Solutions
bkemp@golfchannel.com, 407-355-4288
