FORT WALTON BEACH, Fla., June 16, 2011…As the greatest golfers in the world prepare to tee it up for the season’s second Major Championship, golf fans are in for a treat as Edwin Watts Golf Shops, LLC, (EWGS) one of the world’s largest specialty golf retailers, today announced that golf icon Arnold Palmer, “The King,” will serve as this week’s special guest on “GOLFBETTER,” the retailer’s popular Podcast series.
The legendary Palmer takes fans on a walk down memory lane speaking candidly about topics including how his father got him started with the game of golf, his 1960 U.S. Open victory at Cherry Hills, his relationship with Mark McCormack, and more stories from the links.
Since its inception, the “GOLFBETTER” Podcast franchise has served as one of the leading voices in the industry, providing a platform for golf ambassadors and influencers, including executives from the game’s leading equipment brands, to educate, inform and entertain golfing consumers. Interview topics have included innovative new products & services, the importance of custom fit products, golf history, growth of the game initiatives, and much more, while some of golf’s greatest names have shared interesting and entertaining stories with Edwin Watts Golf’s loyal Podcast audience.
Palmer’s appearance on “GOLFBETTER” follows another former U.S. Open Champion, Ken Venturi, as the longtime CBS analyst and 1964 U.S. Open Champion discussed the tournament that changed his life and some legendary stories from the links.
To tune into the latest episode of “GOLFBETTER,” visit www.edwinwattsgolf.com, and click on the “golfbetterpodcast” banner. All 105 episodes, including Venturi’s recent appearance, are available in the “GOLFBETTER” archives.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
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Michele Kruchkowski (michele@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
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