BALTIMORE, MD. – June 28, 2011 – STX Golf, world-renowned as an industry pioneer in putter innovation, and for its patented Soft Face Insert Technology, announced today that the company has proudly added Dick’s Sporting Goods to their exclusive list of retailers.
Currently, Dick’s Sporting Goods operates 425 stores in 42 states, 91 Golf Galaxy stores in 31 states and controls their e-commerce and catalog operations. For decades, the company has strived to offer the finest quality products available and at competitive prices. As an authentic full-line sporting goods retailer, they offer a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment.
According to STX Director of Golf Steve Henneman, “For STX Golf, this newly established partnership is momentous. Dick’s Sporting Goods has the ability to introduce the brand to thousands of golfers. Their golf department is considered one of the most comprehensive in the industry. We’re thrilled they will be carrying our entire line of putters.”
Dick’s Sporting Goods’ customers will be able to demonstrate or test the entire 2011 STX Putter line. They will experience firsthand the benefits of STX’s Soft Face Insert Technology called “F.E.E.L.” – Friction Enhancing Elastomer Layer. This patented STX technology dramatically increases the coefficient of friction to put a greater amount of topspin on the ball and keep your putts on line.
STX Putters will be prominently displayed within the Dick’s Sporting Goods Putting Center. They will exhibit the STX ProFIT Series, an interchangeable high tech system which allows golfers to change their face insert not their putting stroke according to course conditions. In addition, the retailer will carry the fixed faced STX Sync Series and Envision TR Putter in all three insert options.
The black insert keeps the ball in contact with the putter longer to provide superior directional control, decreased ball skid and reduced ball deformation. It is the softest in the STX line and delivers the highest friction and resilience rate with increased dwell time. Those characteristics are chemically formulated to get the ball rolling sooner and keep your putts on line.
For a medium resiliency rate, the red insert offers an intermediate amount of dwell time for true control. For golfers who prefer a firmer feel, the green insert provides a harder feel with less resilience.
About STX:
STX is acknowledged as being the golf industry’s foremost authority on insert face technology. Over a quarter century ago, the company introduced the first patented soft face insert, creating the “softest legal face in golf.” Following this advancement, the company introduced the first USGA approved interchangeable face insert and removable weight system. Both these and other innovations have helped create the standards for putter design today.
For More Information:
To find a Dick’s Sporting Goods in your area visit the company website at www.dickssportinggoods.com and click on “find a store”. If you would like to attend a STX demo day go to www.stxgolf.com and click on the demo day listing.
For media information, contact Tracy Nackel at 760-420-1602 (tnackel@cox.net) or Vanessa Price at 714-544-6515 or (readthegreens@aol.com).
Contact:
Vanessa Price, Read the Greens, 714-544-6515
Tracy Nackel, Read the Greens, 760-420-1602
