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Softspikes® Wins AT&T National

July 6, 2011

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The Cyclone Cleat Continues to Buzz on the PGA Tour This Season

BRENTWOOD, Tenn., July 5, 2011 … Softspikes®, the world’s best-selling golf cleat brand and maker of the #1 Cleat in Golf, was the champion of the AT&T National this weekend in Newtown Square, PA. With 4 of the Top 5 plastic cleat wearers donning the brand, Softspikes claimed more than 70% of the plastic cleat field.

Softspikes’ latest cleat, the Cyclone, continued the buzz by appearing on 21 players’ shoes, including the AT&T National Winner. Cyclone features an advanced rotational design to counteract forces seen during impact. These features allow players to achieve ultimate traction and durability on the greens.

“We were thrilled to see Softspikes capture such a strong portion of the field this weekend,” said John Hohman, Vice President of Marketing, PrideSports. “Another victory for Cyclone has definitely added to the cleat’s nonstop buzz.”

Softspikes’ patented Dynamic Cleat Technology allows its cleats to be responsive to all terrains – Tee Boxes, Fairways, Roughs, Greens, etc – providing confidence on every swing of the club. In other words, longer drives, better iron shots and lower scores. For more information on Softspikes, please visit www.softspikes.com.

PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.

Contact:
Meagan Segebarth (msegebarth@pridesports.com)

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