(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 125 golf courses, country clubs and resorts – has rolled out its “Get Golf Ready” program at more than 50 courses nationwide to generate nearly 4,000 new golfers in 2011.
Through “Get Golf Ready,” BCG targets adults who have never played golf, have minimal previous connection to the game or need rejuvenation after a hiatus. A series of five, 90-minute lessons are conducted in comfortable, low-pressure and zero-intimidation settings. Golfers then transition with confidence to playing opportunities with PGA and LPGA professionals as on-course mentors.
Small-group instruction consists of golf history, etiquette, rules, reserving tee times, fitness, scorekeeping, short game, iron play, using a driver and fairway woods, and golf course elements (tee boxes, rough, fairway, green, bunker, hazard, out-of-bounds).
Enrollment is $99 per golfer. BCG also offers an Instant Golfer Package ($249) that includes a set of Top Flite XL Series Golf Clubs, a $100 golf shop gift card, shoes, balls, tees, gloves, driving range pass and five buy-one-get-one-free twilight passes.
“Billy Casper Golf is 100-percent committed to ‘Get Golf Ready’,” says Peter Hill, Chairman and CEO of BCG. “Breaking the barriers of entry is an obstacle the golf industry faces, and meeting it head on ensures a healthy future for the sport.”
“Get Golf Ready” joins BCG’s “Kids Play Free” and “Golf Fore Women” programs to cement the company as the leader in grow-the-game initiatives.
In 2009, BCG was named a Founding Contributor of “Get Golf Ready,” the nationally-branded program created and administered by the World Golf Foundation. “Get Golf Ready” is a lead program under the PGA of America’s “Play Golf America” umbrella. Officials predict “Get Golf Ready” will be offered at 3,000 facilities by the end of 2011.
For more information about “Get Golf Ready” and a list of participating BCG courses: www.billycaspergolf.com.
About Billy Casper Golf
Widely respected as a high-performance owner-operator of more than 125 golf courses, country clubs and resorts, BCG holds the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper, the firm is headquartered in Vienna, VA with regional offices strategically convenient to courses’ locales.
Industry leaders and media praise the company’s best-of-breed infrastructure that shows clients favorable returns on investments. BCG’s economies of scale make and save money for courses while delivering personal touches to golfers and club members.
Buffalo Communications – a division of BCG – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For more information: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
