SAN DIEGO, Calif. – It’s well known that the golf industry has struggled in recent years. The sport has been stagnant with as many golfers or leaving the game each year as those who take it up. With over 3 million golfers estimated to be stepping off the links this year, the golf industry finds itself in a difficult situation. Despite these troubling numbers, one San Diego-based digital marketing company, Golf Pulp Media, has managed to flourish by driving golfers to a very different type of “link.”
As the first agency of its kind, Golf Pulp provides multi-faceted custom golf marketing solutions specifically designed for the online world. With an integrated Internet marketing approach, businesses of all sizes can have a set budget for marketing efforts to expose their brands to the online community. Through strong media partnerships and a specific target market, Golf Pulp brings informed visitors rather than merely inflating traffic statistics with non-conversion yielding “clicks.”
Golf Pulp integrates existing marketing objectives and communication plans into a custom internet marketing road map for each client. Results are powered by marketing research specific to the golf industry and success is more than just increased sales. The agency implements world-class metrics and monitoring software that tracks campaign activities as well as sales from “clicks” and the ever-important return on investments. Transparent reporting pinpoints the impact on website traffic, search engine ranking, social impact and sales.
“At Golf Pulp, we are well aware of the declining number of golfers in the United States,” said Ed Sanchez, founder of Golf Pulp. “But there are still a ton of fanatics out there who are looking for what our clients offer. We provide a laser-beam approach to reach golfers all over the country with our clients’ messages and products. We know how to generate results for golf businesses.”
Golf Pulp has found recent success with alternative golf footwear brand Kikkor Golf, the progressive golf apparel company Pahr Golf, and The Extra 20 Yards, an in-home golf weight machine.
Kikkor Golf targets a younger demographic. Founded in April 2010 by James Lepp, a 25-year-old professional golfer, the brand looks to fill a void missing in the golf footwear market: style. The shoes are built with comfort and style first in mind, without ignoring the important technical attributes, such as grip, stability, waterproofing and durability.
Kikkor’s online marketing is fully managed by Golf Pulp and takes advantage of the wide range of online media outlets. As a fashion-forward company, Kikkor looks to capture the attention of those younger at heart, a group which also tends to frequent social media networks. Rather than focus on a continually evolving and growing market, Golf Pulp’s clients are able to trust in the new media golf experts.
Pahr Golf is another Golf Pulp marketing success story.
“Social media is obviously the biggest thing happening in marketing right now and it’s critical to our brand and our customers,” said Walker Lewis, director of marketing for Pahr Golf. “There is a sea of social media marketing consultants out there, many of them are excellent, but when we looked to develop our program, none of the social media specialists had any particular knowledge of the sport or business of golf. Since authenticity is key to social media, it was a
no-brainer to turn to Golf Pulp Media.”
Golf Pulp also delivers cutting edge Golf Search Engine Optimization (SEO) campaigns that generate targeted golf web traffic and conversion for worldwide, national and local golf companies. For many companies, Social Media and SEO are coupled with targeted email campaigns directed at golfers who are opt-in subscribers and members of their online communities. These internet marketing campaign strategies were used in Golf Pulp’s recent marketing effort with The Extra 20 Yards.
Now available in the U.S., The Extra 20 Yards is the first affordable golf-specific home gym designed to build strength, increase swing speed and lead to more distance. The innovative weight-pulley device mimics the golf swing and engages all the important swing muscles. By developing the golf-specific muscles that create the downswing force, golfers will increase their swing speed and hit the ball farther.
For more information on Golf Pulp media, call 888.344.9915 or email ed@golfpulpmedia.com.
Contact:
Mike Hoye
Mike Hoye Public Relations
(310) 544-8800
mike@mikehoyepr.com
