Did you get the July issue of The Pellucid Perspective? The headline is one of the topics addressed in the monthly digital magazine published on 7/19/11. Below is a summary of the information, perspectives and insight in this month’s issue:
• Jim Koppenhaver’s analysis of the “hits” and “misses” of the Golf 2.0 study and action plan for golf participation growth which was commissioned by the PGA of America (Jim actually sees something he likes? Check it out!)
• Jim Dunlap looks at the practice of permanent tee time sales in Chicago, what some upscale public courses are doing to maintain their rack rate and profitability and how one operator has turned positive non-golf-related publicity into record on-course revenues
• Contributing Editor Harvey Silverman balances Jim K’s cynicism with a lighter -hearted look into the alternate golf universe including a profile of the Mediocre Golf Association (a real group, believe it or not)
• Plus the monthly Industry Scorecard (the only integrated scorecard of weather, rounds, utilization, revenue, RevpAR and equipment sales in one place) and Minneapolis, MN as this month’s Market Focus
If you’re one of the roughly 25,000+ industry stakeholders and observers already plugged into Pellucid, then you’ve already received and read it (if not, what are you waiting for?) If you’re not yet receiving it and want in on the conversation, you can register at Pellucid’s website (http://www.pellucidcorp.com/utilities/guest.html) by checking any of the information services and we’ll get you signed up. As always, if the publication doesn’t live up to its hype, you can opt out at any time (Pellucid does not share, rent or sell its database to any 3rd parties). Best of all, it’s free supported by our sponsors Club Car, GolfNow, ValleyCrest Golf Course Maintenance and KemperSports Management so the only thing left holding you back is that we might upset your sensibilities with our unique take on some particular long-held industry beliefs. We think, in today’s golf economy, that’s a reasonable risk to take.
Contact:
Jim Koppenhaver, President, Pellucid Corp.
jimk@pellucidcorp.com
www.pellucidcorp.com
