Tuesday, July 26, 2011 ~ 2:00 – 3:00 p.m. (EDT)
NORWALK, Conn. – Organizers of the 2011 PGA Expo are offering a social media webinar, “Seven Essential Things You Need to Know about Social Media,” at no cost to golf industry professionals on Tuesday, July 26, 2011, 2:00 – 3:00 p.m. (EDT) as a preview to seminar content at this year’s PGA Expo, August 23-24, in Las Vegas. Industry professionals may register for the webinar at www.pgaexpo.com.
Webinar: The Seven Essential Things You Need to Know about Social Media
Date/Time: Tuesday, July 26, 2011 ~ 2:00 p.m. – 3:00 p.m. (EDT)
Description: An informative and practical session to dispel the myths about social media and provide a step-by-step guide to build value and revenue for your club. Tangible golf industry case studies and examples will be provided to give you clear and concise action plan for leveraging these new capabilities and creating long term value for your facility. Industry expert, Richard Brasser of the Targeted Group, opens up his years of experience in the golf market and shares the seven essential elements for success with social media.
Value:
• Have a clear understanding of which tools are appropriate and which are not for clubs
• Easily develop a resource plan and launch strategy for social media
• Know the dangers, limitations and potential problems that a club may face
• Estimate the positive financial impact for your club
• Learn best practices for driving revenue, participation and word-of-mouth marketing
Instructor: PGA Professional Richard Brasser, CEO/President of the Targeted Group, will lead the webinar and also present two seminars at the PGA Expo Education Conference: “Know the Customer: Using social networking to make a stronger connection” and “Amplify Your Revenue with Social Marketing.”
As a PGA Member and former Tour Player, Brasser uniquely understands the golf marketplace and has more than 14 years of experience in the interactive media world. He has been a speaker for the Golf Merchandiser of the Year Conference, Golf Travel Conference, Mentoring and Coaching Conference as well as many large corporate events.
Since founding the Targeted Group in 1999, Brasser has helped some of the nation’s leading brands and exclusive clubs create their social networking strategies and successful interactive media initiatives. Aiding in strategic marketing programs for companies such as Nicklaus, SAP, Intuit, Citibank Smith Barney, Avaya Nortel, GMAC, Pepsi and RSM McGladrey, Brasser has honed his understanding of how to create real engagement and long lasting value using social strategies.
Registration: Complimentary registration for “The Seven Essential Things You Need to Know about Social Media” webinar, presented by the 2011 PGA Expo Education Conference, is available at www.pgaexpo.com.
2011 PGA Expo Education Conference
The 2011 PGA Expo Education Conference complements a full schedule of exhibits, main stage presentations, demonstrations, product testing and professional networking events, August 23-24, at the Venetian Resort Hotel Casino in Las Vegas. A collaboration of The PGA of America, Association of Golf Merchandisers and PGA Golf Exhibitions, the conference includes tracks on General Management, Golf Operations, Instruction/Player Development, Retail and Professional Enrichment. Nearly 20 MSR credits are available to PGA Professionals at the PGA Expo Education Conference and events. PGA Professionals and industry leaders may view the full education conference schedule and register at www.pgaexpo.com.
The PGA Expo is held at the Venetian Resort Hotel Casino in the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2011 PGA Expo in Las Vegas online at www.pgaexpo.com.
The Targeted Group helps companies and clubs drive engagement and foster communication through a combination of online communities, social media and interactive content. Their proprietary platform is a state of the art, highly modular, highly scalable community building software that allows clients to connect and deepen relationships with their target audience. For more information, please contact The Targeted Group at 866-738-8768.
The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. PGA Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major
PGA Golf Exhibitions
716.662.3855
smajor@reedexpo.com
