For Immediate Release – Swedish apparel maker, Abacus, markets and sells leisure clothing with golf at the heart of its inspiration. The company’s collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years.
The Abacus Derry is a sporty, heavy cotton jersey which is comfortable and soft to wear. The cotton is treated with cashmere touch, adding a softness and suppleness that will keep it in the front of your closet. The Derry features a logo print on the sleeve and a twill collar with contrasting colors on the back that give it a sporty look.
Material: 100% cotton jersey; Sizes: S – XXL; Colors: red, fairway green, steel blue; U.S. SRP: $100
Pitch 59 Full Stretch Rain Jacket
Abacus’ best and most sold rainwear, the Pitch is made from a four-way stretch OPT 15,000 fabric for maximum comfort and freedom of movement. The easy-to-swing feature created by the special sleeve construction and lining, in combination with the lightweight and quiet fabric, makes the Pitch the ideal outerwear for the most demanding players. The OPT stretch fabric is a 2-layer stretch material. Extremely flexible and covered with DWR, the water repellency and stain protection provided is unsurpassed. The Pitch is windproof, features sealed seams, and is waterproof tested to 15,000 millimeters of waterproofness and 30,000 grams of breathability. It comes with a two year guarantee. Plus, once again, Abacus is the official apparel provider for the 2011 European Solheim Cup team.
Material: 100% polyester / opt 15,000 stretch / poly lamination; Sizes: S-XXL; Colors: black, dark grey; U.S. SRP: $330
Putter Waterproof Rain Trousers
The Putter rain trouser by Abacus has the look of a regular 5-pocket trouser but in a peach polyester micro twill. The fabric is water repellent and the lining is waterproof. This combination creates a softer, more wearable pant. It can easily be worn to the office and straight to the course. The Putter is waterproof tested to 5,000 millimeters of water-proofing and 5,000 grams of breathability. It comes with sealed seams, is windproof and has a two year guarantee. Also available in extra long.
Material: 100% peach polyester / micro twill teflon
Sizes: 36 – 48
Colors: navy, black, dark red
U.S. SRP: $120
Woman Photo Above:
Spin Fleece Jacket
An inviting, warm fleece, the Abacus Spin fleece jacket is constructed in a ball-finished, non-pilling fleece bonded with teddy. The jacket has a high buttoned-down collar and feminine buttons with the logo in silver. The same logo decorates the zippers and left sleeve. Two front pockets keep your hands warm on those nippy days. Stay warm and comfy on those chilly mornings in the Abacus Spin fleece.
Material: 100% polyester fleece; Sizes: XS-XL; Colors: blossom, black; U.S. SRP: $130
Lily Capri
The Abacus Lily is a classic capri that offers a comfortable fit in a stretch slub chambray fabric. Details include a thin sash at the waist.
Material: 97% cotton / 3% spandex / stretch slub chambray / out seam measurement 77 cm (~30″)
Sizes: 4-18; Colors: black, cobalt, white; U.S. SRP: $90
For more information on Abacus apparel, call Caulfeild apparel at (800) 268-7939.
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.
Contact:
Joanne Miller at Impact 1 Marketing, Chicago, IL – Joanne Miller at 815.603.5119 jmiller@impact1marketing.com
For Caulfeild Apparel, North American Abacus Distributor, contact:
Lauren Dimen, Brand Manager, Toronto, ON, Canada: 416-636-5911 extension 320 lauren@caulfeild.com
MEDIA SITE
www.abacus-outdoor.com; Username: abacus2press Password: aba2press
