Next-generation flagship golf footwear delivers “all-terrain versatility” designed to adapt to any surface, lie or angle
CARLSBAD, Calif. (August 4, 2011) – Elevating the highly successful TOUR360 franchise, adidas Golf has introduced the TOUR360 ATV (All-Terrain Versatility), the company’s most technologically-advanced shoe to date.
Engineered with a revolutionary, patent pending construction to give golfers the ability to attack every shot, no matter how challenging their position, TOUR360 ATV utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing. The ATV’s multiple flex points in the forefoot allow the foot to move and flex in the way it was inherently meant to, and adapt to any surface.
“This shoe takes all of the advancements of the TOUR360 line and pushes it one step further,” said Kevin Ross, VP adidas Golf. “We’ve taken feedback from our Tour players and combined it with our experience from the previous four versions to make ATV even better – the best performing TOUR360 yet.”
The TOUR360 ATV features a dual-density outsole with 10-spike configuration to help golfers maintain stability and sure-footedness in wet or uneven conditions. Its revolutionary construction connects a 5-pod decoupled heel for adaptability, a strengthened TPU midfoot for support and aggressive TRAXION secondary lugs in the ultra-flexible forefoot for enhanced grip and feel. The result is dependable, All-Terrain Versatility in any number of challenging conditions including long or short rough, in soft or hard sand and even taking on steep uphill or downhill lies.
A premium, full-grain leather upper with 360WRAP promotes maximum stability and support around the midfoot while inside, a FitFOAMTM molded polyurethane insole provides everlasting cushioning and comfort heel-to-toe. The footwear’s platform utilizes THINTECH low-profile technology with PINS (Performance Insert System), an advanced cleat system and thinner outsole to bring the foot closer to the ground for improved stability, power transfer and balance. Overall, the TOUR360 ATV weighs 2.0 ounces less than the previous TOUR360 and is 1.14mm lower to the ground.
The original TOUR360 revolutionized golf footwear style and performance expectations when it was introduced in 2005, completely altering the performance footwear landscape with the 360WRAP. Today, the TOUR360 franchise continues to lead the industry with new technologies and innovations engineered to give serious golfers who seek every competitive advantage and the ability to perform at their highest level.
Set to debut at The Barclays during the 2011 FedExCup Playoffs on August 25th the TOUR360 ATV will be on the feet of several adidas Golf Tour Staff professionals including Sergio Garcia, who recently tested the new shoe. “I love the TOUR360 ATV’s new look and bold colors,” said Garcia. “It is a very stable shoe that allows me to swing harder and stay grounded throughout my swing.”
Offered in medium and wide widths, TOUR360 ATV carries a two-year waterproof warranty, and is available in a choice of six colorways: White / Metallic Silver / Energy, White / Black / Metallic Silver, Black / Black / White (Available 9.15.11) and White / White / Black, White / Scout / White, and White / White / Metallic Silver (Available 2.1.12). MSRP of $190 USD.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
