CARLSBAD, CA – August 9, 2011 – SKLZ, the industry leader in athletic performance and sports skill development products, announced that its website, www.sklz.com, has been redesigned to reflect the company’s commitment to provide a fully integrated training experience for a variety of sports including golf.
“We’ve created a one-stop training destination for any athlete who wants to perform better in his or her sport,” said Greg Shoman, vice president of marketing, SKLZ. “Our focus has shifted from simply selling training products to creating an immersive training experience for athletes.”
The new SKLZ website features an easy-to-navigate design with specific sections for golf, baseball, fastpitch, soccer, basketball, football, lacrosse, racquet and other sports. The golf category includes over 50 golf specific instructional videos including a variety from Rick Smith and Athletes’ Performance. These videos provide golfers with information on how to get the most out of their games. Golfers and other athletes can easily access training videos and articles, sign up for the customized “MyEdge” training program or purchase products and training packages. They can also connect with others in the SKLZ community via social media sites and partner websites.
“We’re very pleased with the look and functionality of www.sklz.com, especially as it relates to training for golf,” added Shoman. “It is in alignment with our overall company objective of providing the best possible training tools, instructional content and training programs to help athletes excel in their chosen sports. Our partnerships with Rick Smith and Athletes’ Performance, who are at the pinnacle of swing instruction and athletic performance, bring golfers unparalleled access to leading training content, videos, and programs alongside world-class products we have co-developed with them.”
The “MyEdge” component of the website is an online customized training program which was developed by Athletes’ Performance based on years of experience training elite-level athletes. This program allows golfers to set a weekly golf-specific workout schedule and gives a complete workout for the day. It provides videos for each exercise in the program, showing exactly how it should be done. Golfers can also download their daily workouts to their iPhones for easy access wherever and whenever they need them.
A new Product Support Center offers a direct link to instructional videos about how to use each product, assembly videos showing how to put each product together, and product instructions which explain how to put the product together and use it.
Complete video and article content on the website includes product introductions, instructional information, promotional information, and nutritional advice. With the combination of Rick Smith videos, Athletes’ Performance training programs and products, and SKLZ products, golfers are sure to find everything they need to train to become stronger and play better.
About SKLZ
SKLZ is the innovator in athletic training, and is the premier developer and marketer of athletic performance and skill development training products for serious athletes of all ages. The flagship brand of Pro Performance Sports, SKLZ delivers broad lines of training products across a variety of sports, including baseball, fastpitch, golf, football, basketball, soccer and more. SKLZ focuses on transforming innovative concepts into effective sports training products that help serious athletes of all ages reach their full potential. With international headquarters in Carlsbad, California, the company delivers durable, high-performance trainers that can be found internationally at major sporting goods retailers, specialty shops, and mass merchants, as well as on the SKLZ web site at www.sklz.com.
Contact:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net, 760-420-1602
Vanessa Price, TEN Marketing & Public Relations, readthegreens@aol.com, 714-544-6515
