Industry survey reveals that 94% of serious golfers believe exact yardage is
important to their game
RIDGELAND, Miss., August 9, 2011…SkyGolf®, maker of SkyCaddie®, today announced that SkyCaddie has been ranked #1 in accuracy among all distance measuring devices (DMD) in a 2011 survey conducted by Golf Datatech, the industry’s leading research firm. The Golf Datatech survey represents the first independent study of the DMD market, polling serious golfer’s perceptions of lasers, dedicated GPS devices and smartphone apps. It also revealed that 94% of all serious golfers believe “exact yardage” is important to their game and that more golfers use SkyCaddie than all other GPS rangefinders combined.
“Exact yardage is clearly an important issue among golfers and we’re pleased that serious players overwhelmingly choose SkyCaddie as the most accurate rangefinder in golf, even considering lasers,” said Richard Edmonson, SkyGolf’s CEO. “Whether a golfer has a handicap of 2 or 22, having the right distance is essential for a good shot to end up in a good place. Having the wrong distance information adds another handicap to a golfer who is already challenged enough by a tough game. We believe that golfers of all skill levels deserve the best and most accurate distances possible. Everyone wants to buy a better game. So, when it comes to distances, everyone can be equal if they buy a rangefinder that is reliable and accurate. Clearly, SkyCaddie has proven it is the most trusted rangefinder in the game, based upon this study of real golfers, with its ranking as #1 in accuracy among all types of rangefinders and #1 in users of GPS rangefinders by a huge margin.”
According to Golf Datatech’s survey, more golfers use and trust SkyCaddie than the next four trailing brands combined, with SkyCaddie beating the nearest competitor by a margin of 4 to 1. SkyGolf attributes its high ranking among golfers to the fact that highly-trained SkyCaddie mappers walk every course – just like PGA TOUR caddies do for their pros – using sub-meter, survey-grade equipment to record thousands of points on each hole to verify the exact locations of targets, hazards, fairway run outs, major green contours, false fronts and the perimeter of every green with dynamic front carry and back numbers.
“Other rangefinders largely depend upon third party sources of imagery and flyovers of golf courses that are known to contain inherent errors and can be out of date. For example, one GPS rangefinder competitor actually includes a disclaimer in their user guide as follows ‘We use a combination of governmental and private data sources…Virtually all data sources contain some inaccurate or incomplete data. In some countries complete and accurate map information is either not available or prohibitively expensive.’ SkyCaddie knows about these errors and rather than send them to our customers uncorrected, SkyCaddie goes the extra mile to correct such errors by creating its own maps rather than tracing images in an office from unreliable third party sources,” adds Edmonson.
Edmonson continues, “A GPS system can be no more accurate than the map it uses. If the map is wrong, so are the distances. At SkyGolf, we believe all golfers deserve the same trusted, reliable yardages that no Tour Pro would play without. And yes, we have modestly-priced annual membership plans that allow us to deliver this reliability, but our customers believe it’s the best investment a golfer can make in terms of game improvement by virtue of our #1 position in users and #1 rated rangefinder in accuracy.”
Now through Labor Day, SkyGolf is making it more affordable than ever for golfers to enjoy the trust and reliability of the #1 Rangefinder in Golf for as little as $99 with an incredible trade-in and instant rebate program available at www.skygolf.com and at participating green grass shops and retailers throughout the U.S. and Canada.
To learn more about SkyCaddie, visit www.skygolf.com.
About SkyGolf
SkyGolf® is a private company specializing in the development of innovative positioning systems and technology products specifically designed for personal use on a golf course. SkyGolf is leading a revolution that is improving the way golfers play the game. The mission of SkyGolf is to respect the long-standing traditions of the game, use technology responsibly and within the spirit and rules of golf, and to provide golfers of all skill levels with better and more rewarding golf experiences. SkyGolf, maker of SkyCaddie®, the #1 rangefinder in golf, is committed to providing the same reliable information a professional caddie provides to PGA TOUR professionals. This unmatched reliability is created by walking every course just like a TOUR Caddie does for a professional golfer, recording critical target information using the only method trusted in professional golf. To date, SkyGolf has traveled over a million miles to ground map using sub-meter survey grade equipment , recording approximately 100 million data points on close to 30,000 golf courses worldwide using their TOUR Caddie ground-mapping methodology. Additionally, thousands of courses are updated annually. SkyGolf believes every amateur deserves the same complete information with the same reliability professional golfers receive and would never play without and believes its SkyCaddie is the closest thing to a Tour caddie’s actual yardage book. The SkyCaddie is the Official Rangefinder of The PGA of America, Canadian PGA, PGA of Great Britain and Ireland, the PGA of New Zealand, PGA of Germany, the PGA of Spain, the Swedish PGA and a Technology Partner of the PGA Learning Center.
Contact:
Julie Davis, SkyGolf, VP Marketing, 769-232-0114 or jdavis@skygolf.com
Tara Pranio Olivo, Mastro Communications, 732-469-5700 or tara@mastrocomm.com
