Proven neuroscience trains players’ minds to get in ‘the zone’
(HOLLYWOOD, FL) – Brain Center International (BCI) has selected Buffalo Communications (Buffalo) to turnkey a publicity and media relations program for its soon-to-launch, golf-specific software that uses the latest advances in neuroscience to expand mental game skills and improve golfer performance.
BCI was founded in 2007 by a group of renowned neuropsychologists and physicians. Its team develops science-based innovative brain training solutions. These include fun, affordable and easy-to-use PC- and Mac-based programs. Each is scientifically proven to build new neurons, increase brain cell connections and enhance brain activity. Improvement occurs within weeks and remains for years.
“Golf professionals know mental training is a must for any golfer who wants to improve scores and enjoy the game even more,” says Dr. Stephane Bergeron, Founder of BCI. “Rigorous independent testing shows that in just a few weeks our software has a significant and positive impact on the brain.”
The BCI approach to mental coaching is unique and differs from the one offered by books or DVDs. A proprietary Dynamic Intelligence System independently assesses every user’s mental game skills and then builds a customized training program that matches strengths and weaknesses. By practicing as little as one hour per week, men and women can quickly display 20 percent gains in brain performance.
“Our team is well positioned to secure sales-driving publicity for BCI’s brain training program for golf,” says Rich Katz, Managing Director of Buffalo. “It works by focusing on six brain skills essential to scoring better on the course – focus, confidence, stress management, motivation, flexibility and endurance.”
About Brain Center International
Brain Center International, the worldwide leader in brain fitness programs that work out the “brain muscle,” is a privately owned neuroscience company. Using cutting-edge research and technology, its team of neuropsychologists, MDs, computer specialists and sport experts develop innovative, interactive programs in collaboration with universities and medical centers. These include Pro Mental Coach Golf (www.ProMentalCoach.com), the NeuroActive collection for brain fitness – Memory, Complete Brain, Learning (www.NeuroActiveProgram.com) and the Brain Bike (www.theBrainBike.com) – unique and powerful tools to help improve brain power and the mental game.
More information: www.braincenterinternational.com, 888.780.2724.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with offices in New York, Boston, Minneapolis, Pinehurst (N.C.) and Phoenix. Generating frequent, well-positioned exposure, the company helps increase awareness, popularity and revenues for top brands. Buffalo’s client roster of domestic and international category leaders includes PGA National Resort & Spa, Sea Pines Resort, ECCO, Fila Golf, Club Glove, Kaua’i Visitors Bureau (golf co-op), Arnie (Arnold Palmer), Mission Hills Resort (China) and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
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www.buffalocommunications.com
