SAN FRANCISCO, CA (July 21, 2011)- And the hits just keep on coming, as both consumers and the media continue to celebrate and embrace Iconic™Sport (www.IconicSport.com) sun protective garments. Founded almost six years ago by designer, Leslie Chow, Iconic was created with the intent to fill a market void. The concept was to provide high styled, high end, golf apparel with an emphasis on performance enhancement. New hi-tech fabrications and golf-specific functional designs were combined with ultra chic fashion styling, and Iconic™Sport became one of the pioneers of the luxury performance category.
Fundamental to the collection was an underlying theme of advanced sun protection, which quickly became one of the Iconic vanguards. Most of the garments in the Iconic line still offer built-in UPF 50+ sun protection, the highest level possible. In addition to the sun protective fabrics-again, a staple of the regular line-an ancillary group of sun accessory garments (the del sol collection) was added to the Iconic repertoire, and has been wildly successful with both the press and mainstream consumers.
Iconic brand ambassador, seven-time LPGA tour winner and noted golf fashion-plate, Michelle McGann was first attracted to the line by its sun protection aspects. Similarly, professional kayaker, Polly Green, has also come on board as an Iconic ambassador. Celebrated golf instructor, David Leadbetter, is another advocate of Iconic products, and both wears, and sells the sunsleeves at his Florida-based golf academy.
Meanwhile, in Pittsburgh, Pennsylvania, a group of 72 woman golfers employed the Iconic sunsleeeves as part of their “Old Hollywood” Ladies Invitational Tournament atThe Club at Nevillewood.
“The sunsleeves were a big hit, and they reminded me of the long gloves the old movie stars used to wear,” said event spokesperson and Iconic customer, Colleeen Adams. “They fit right in with the order of the day.” Her colleague, Carol Kunsman adds “we thought you all were a super company to deal with for our fun day, and your product is absolutely outstanding!!!”
Those familiar with the Iconic collection will note that many of the high fashion styles from the regular line were inspired by the glamour and elegance of this same time period. “I’m a big fan of Audrey Hepburn,” said Iconic founder and designer, Leslie Chow. “Her flair and sophistication have been major inspirations, and a consistent theme to our own raison d’etre.”
And while Chow’s story as a former NASA engineer and Stanford MBA, garnered initial media coverage, the garments themselves have prevailed as highlighted elements of numerous feature articles, magazine covers, items, and stories. Recent coverage includes the June 2011 issue of Troon Golf and Travel Magazine (page 7);
Gotta Go Golf Magazine (June 2011, Garb column, page 27); a “best-of” listing for the Iconic Simple Skort (pictured in Teka Teki print) in the Golf Press Association’s Apparel Wire,June 1, 2011;
a highlight of Iconic ‘s sun protection focus and the Iconic™Sport sunsleeves in the May/June 2011 edition of theSouthern California Golf Association’s Fore Magazine ( pages 40-43); and a spotlight on the Iconic Twinset: sun cardigan and mock turtle shell in Gotta Go Golf Magazine, May 2011 (page 35).
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About Iconic™ Sport:
Founded and designed by former NASA engineer, Leslie Chow, Iconic is positioned for upscale golfers, emphasizing sophisticated style and performance enhancement. With degrees from both MIT and Stanford, Chow is an avid multi-sport athlete, and was featured in the “Member Spotlight” segment of the 2007 Bluebook edition of the Northern California Golf Association’s magazine, NCGA Golf. Iconic garments incorporate elements from both her engineering background, and an innate fashion sense. Once cited by a noted Silicon Valley recruiter, as “the coolest woman in the Valley,” Chow has created a high fashion statement, with functional design elements intended for the fashion forward, serious player.
Follow Iconic™ Sport on the Web:
On Twitter: http://www.twitter.com/iconicsport
On Facebook: www.facebook.com/iconicsport.leslie
Facebook Iconic Sport fan page: www.facebook.com/iconicsport
Contact:
Barry Salberg
(650) 573-7500
salberg@mindspring.com
President/Designer
Leslie Chow
(415) 861-3603
lchow@iconicsport.com
Iconic™ Sport Inc.
4406 Eighteenth Street
San Francisco, CA 94114
www.iconicsport.com
