NORWALK, Conn. – PGA Golf Exhibitions, AHEAD and PGA Authentics today announced the brands’ plans to exhibit in the 2011 PGA Expo in Las Vegas, Nevada, August 22-24. This year’s PGA Expo returns to the Venetian Resort Hotel Casino at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“The show comes at a key buying time for our customers, giving us a platform to meet with our west coast and international customers and showcasing our entire line of AHEAD, Kate Lord and PGA Authentics headwear, apparel, and accessories,” said Jeff Waller, National Sales Manager, AHEAD. “Our new PGA Authentics line has been very successful since its launch in January, receiving great reviews from golf professionals and their customers.”
AHEAD is a leading designer and marketer of branded headwear, apparel and golf accessories. PGA Authentics is a new line introduced at the 2011 PGA Merchandise Show to include performance and luxury cotton apparel, along with extensive headwear and metal accessory collections branded with the PGA and facility logos. AHEAD and PGA Authentics will present its newest lines within exhibits in the extensive apparel section of the PGA Expo show floor in the Venetian Ballroom.
PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest AHEAD and PGA Authentics collections, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Expo attendees can personally test equipment and training aids, learn the latest business and teaching strategies at the PGA Expo Education Conference and enjoy numerous networking events including the popular Industry Welcome Reception at TAO Las Vegas.
“We are especially pleased to have AHEAD and PGA Authentics participate in the 2011 PGA Expo,” said PGA Golf Exhibitions Industry Vice President John McGeary. “PGA Professionals and golf buyers can look forward to exciting new products, a custom PGA Authentics line and the opportunity to speak with company executives.”
About the 2011 PGA Expo
The 2011 PGA Expo begins with a new Demo Night and industry networking party at the Callaway Golf Center, just off the Las Vegas Strip, on Monday, August 22. PGA Professionals, buyers and industry leaders attending the PGA Expo will be able to field test the newest equipment, training aids and accessories first hand, 5:00 – 9:00 p.m., at the Center’s two-tiered 113-stall lighted driving range, plus the putting and chipping greens. The Center’s Divine Nine, a nine-hole lighted par-3 course, will be the site of a social golf outing and a Demo Night networking party will be offered throughout the facility.
More than 200 golf companies and brands will present and demonstrate their latest merchandise in the Venetian Ballroom on Tuesday, August 23, 9 a.m. – 5:00 p.m., and on Wednesday, August 24, 9:00 a.m. – 3:00 p.m. Attendees can participate in the comprehensive education conference; test equipment right at the Golf Performance & Training Center; uncover the newest merchandise at the New Product Zone; and network with colleagues among displays of the latest golf fashion lines in the new Fashion FOREward Spotlight.
Each Show day, the energy on the Show floor will be infused by numerous main stage presentations by industry leaders, golf fashion designers and PGA Professional instructors. Well-known golf instructor Butch Harmon, veteran NBC/Golf Channel broadcaster Mark Rolfing and TNT Broadcaster are among main stage presenters.
Also, the popular Elations Industry Reception will return the first night of exhibition events, Tuesday, Aug. 23, at the TAO Las Vegas in the Grand Canal Shoppes of the Venetian, with a new, complimentary Opening Night After-Party at LAVO in the Palazzo Las Vegas Resort.
Returning to the apparel industry’s “Fashion Week” and the Venetian ballroom, the PGA Expo is positioned at the center of the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®* events. Registration for the 2011 PGA Expo is now open online at the re-designed official website of the event, www.pgaexpo.com.
About AHEAD®
AHEAD® is a designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., the company operates four distinct business units: the AHEAD® men’s apparel line; AHEAD® Headwear, AHEAD® Accessories and the Kate Lord™ Collection of ladies headwear, ladies apparel and ladies accessories. AHEAD is the exclusive supplier of the PGA Authentics line and is a supporting partner of PGA Golf Retirement Plus and a licensee of The PGA of America. For information on AHEAD, visit www.aheadweb.com.
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The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Expo, or Reed Exhibitions. PGA Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major, PGA Golf Exhibitions
716.662.3855, smajor@reedexpo.com
Jackie Beck, AHEAD Public Relations
860.304.3643, jackiebeck00@hotmail.com
