(TORONTO) – Quagmire – the Toronto-based apparel brand founded by two buddies with a passion for golf, surf, skate and street culture – will roll out its 2012 Golf and Kids lines and premiere Arnie – a collection of Arnold Palmer looks – at Booth 327 during the PGA Expo, August 23-24 in Las Vegas, NV.
On-site at the show will be Creative Director Geoff Tait and Sales Director Bobby Pasternak. The guys, often described as a “party on wheels,” will share good times with old friends, make new ones and show-off amazing pieces from all three collections. These include mind-blowing ColorFusion shirts for kids and adults that change color with heat, and the highly-anticipated Arnie designs inspired by Palmer’s actual wardrobe in the 1950s, 1960s and 1970s.
“With everything we’ve got going for 2012, Bobby and I are totally pumped to rock Vegas,” says Tait. “Retailers, consumers and media have been loving the pieces from all three new collections, and we can’t wait to share them with even more folks from throughout the golf and fashion industries.”
Collections details:
• Arnie: The re-envisioned Arnold Palmer line will ship in three deliveries for 2012 with each collection (50s, 60s, 70s) having styles and fits based on the looks that were popular during that particular decade. There is also a Timeless collection with delivery throughout the year. Highlight pieces include Palmer Performance garments with outstanding technical characteristics.
• Quagmire Golf: Continuing to add Quagmire’s fun, distinctive twist to boring golf clothing, the 2012 collection for men and women showcases reversible pieces, earth-tone jackets and color-fade designs. The wide range of styles include hip polos, T-shirts shorts, skirts, dresses, hoodies, jackets, accessories and more – many of which feature the brand’s exclusive Gud N’ Dri technical fabric.
• Quagmire Kids: The second year of kids clothing by the “big kids” from Toronto means more shirts, shorts, dresses, skirts, hoodies and accessories that will wow even the raddest boys and girls! This is especially true with the best-selling, giggle-inducing ColorFusion line. New for this year are a ton of super-cool screen prints with golf, surf and girly themes that change color in UV light!!!
Quagmire is worn by a bevy of star athletes and A-listers worldwide who embody the brand’s “Not Fit for the Fairway” motto. These include celebrity participants in the PGA Tour’s Bob Hope Classic Pro-Am, as well as Tour stars Tag Ridings, Joe Affrunti, Aron Price, Brennan Webb, Rich Barcelo, Karen Stupples, Gerina Piller, Stephanie Louden and Diana D’Alessio. The company also serves as official apparel supplier to the Hank Haney International Junior Golf Academy and the International Junior Golf Tour.
For more info, check out www.quagmiregolf.com, www.arniewear.com or call 800.652.9839.
Behind Quagmire and Arnie
Two buddies who met on a golf trip, Geoff Tait and Bobby Pasternak founded Quagmire in 2005. The brand – which includes men’s, women’s and kid’s golf and lifestyle clothing – is a member of Green Grass One and available at hundreds of pro shops and off-course retailers throughout North America.
Quagmire also offers custom apparel, and has provided special edition pieces to brands like Coors and Coors Light USA, pokerstars.com and many others.
Quagmire’s management partner is the 32-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
Tammy Portnoy
703.891.3383
tportnoy@buffalocommunications.com
www.buffalocommunications.com
www.twitter.com/buffcomm
