Albuquerque, New Mexico – August 16th, 2011 – Grace & Game golf apparel announced today plans to exhibit at the 2011 PGA Expo, August 22-24, at the Venetian Resort Hotel Casino in Las Vegas, Nevada. Grace & Game is the only luxury American lifestyle brand for both golf and for the sophisticated, feminine, modern woman. Inspired by runway fashion and modeled by golf pros, it will be featured in the New Designers program at the 2011 PGA Expo.
Grace & Game women’s golf apparel is tested and approved by LGPA player Taya Battistella. Battistella says “I am a huge fan of natural fabrics and was surprised at how comfortable the skinny golf jeans feel. Not only are they fashionable, they’re functional too. I cannot wait to recommend Grace and Game to other players.”
The 2011 PGA Expo begins on Monday, August 22, 5:00 – 9:00 p.m. More than 200 golf companies and brands including Grace & Game Golf will showcase their latest merchandise in the Venetian Ballroom on Tuesday, August 23, 9 a.m. – 5:00 p.m., and on Wednesday, August 24, 9:00 a.m. – 3:00 p.m.
Jessica Eaves Mathews, Founder and CEO of Grace & Game Golf, designed this line to be sophisticated, feminine and ready-to-wear anywhere. Mathews saw a need for a luxury, stylish line of golf clothing that can easily transition from the boardroom to the golf course. While golf apparel for men has long been appropriate for the transition from business to recreation, the women’s golf apparel lines have been lacking. Grace and Game offers a fashion industry crossover that has been much anticipated by lady golfers across the globe. “Our gorgeous and grown-up designs are truly crossover styles. All of our pieces are versatile and can be worn for many different occasions,” says Mathews. The company tagline for seems to say it all “Serious Game. Serious Style.” Grace & Game has already received orders from top pro shops throughout Scottsdale Arizona including The Mirabel Club, The Phoenician, Troon North, and Desert Mountain.
During the PGA Expo, attendees can participate in the comprehensive education conference; test equipment right at the Golf Performance & Training Center; uncover the newest merchandise at the New Product Center; and network with colleagues among displays of the latest golf fashion lines in the new Fashion FOREward Spotlight, for which Ms. Mathews is participating as a panelist. Returning to the apparel industry’s “Fashion Week” and the Venetian ballroom, the PGA Expo is positioned at the center of the MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®* events. Complimentary registration is open only to golf industry professionals at www.pgaexpo.com.
Jessica Eaves Mathews is founder and CEO of Grace & Game Golf, the only affordable upscale American luxury brand offered for women in the golf industry. Her line is featured at high-end resorts, country club pro shops and retail orders are accepted on their website, www.graceandgame.com. Mathews is available for trunk shows at select pro shops, resorts and member-based golf clubs. To learn more or inquire about carrying this line contact sales@graceandgame.com.
Contact:
Jessica Eaves Mathews –Founder and CEO
Grace & Game Golf
Telephone: 800.675.6910
Cell: 206.465.5334 Fax: 206.299.9403
sales@graceandgame.com
www.graceandgame.com
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