More than 90 stores to implement free one-day clinics & custom fitting sessions for drivers, ensuring golfers are armed with the proper equipment; customers can receive a $50 rewards card with the purchase of a Cleveland Ultralite driver
FORT WALTON BEACH, Fla., August 17, 2011…Edwin Watts Golf Shops (EWGS), one of the world’s largest specialty golf retailers with over 90 locations, today announced that “drivers” will be the theme of a chain-wide clinic scheduled for Saturday, August 20. As part of the specialty retailers’ monthly clinic series, golfers can visit any of the 90+ locations to participate in clinics and custom fitting sessions focused on drivers. Associates from Edwin Watts Golf will be available at each location to help outfit all customers with the proper equipment that matches their unique swing characteristics. In addition, anyone that purchases a Cleveland Ultralite Driver will receive a $50 Rewards Card.
The “drivers” clinic, which comes on the heels of the July “fairway woods and hybrids” tune-up day, is part of Edwin Watts Golf’s clinic series that was created to make the 2011 golf season one of true game improvement, while offering a new theme each month that covers an important aspect of the game. Golfers of all ages and skill levels are invited to visit a local store and participate in interactive activities such as swing analysis, performance club fitting sessions and much more.
“Carrying the proper driver in your bag is a fundamental part of any golfer’s game. Getting off the tee is crucial as it sets the tone throughout the hole, and ultimately the round,” said John Watson, CEO, Edwin Watts Golf Shops. “The driver fitting clinic provides golfers of all ages and abilities the opportunity to meet with our expert ‘Watts Guys’ and ensure they have the best equipment for them to step up to the tee with confidence.”
During the clinic, the Company’s expert staff, boasting the highest technical IQ in golf, will greet customers with unique promotions and service offerings, ensuring all golfers are well-equipped for the season. Representatives from Cleveland and Ping will be on-site at select locations and local PGA Professionals will also be on hand so golfers can participate in clinics & swing analysis, experience free performance club fitting sessions and other in-store service offerings.
The chain-wide clinic initiative is complemented by Edwin Watts Golf’s current TGIF TOURTM, the golf industry’s largest grassroots consumer retail tour, as Edwin Watts Golf reinforces the Company’s commitment to custom fitting for golfers in 2011. As part of the TGIF TOURTM, Edwin Watts Golf is partnering with leading equipment brands and utilizing the Company’s in-store launch monitors and swing analysis software to conduct performance fitting sessions at all TGIF TOURTM events, which also include new product testing, par 3 challenges, grip and cleat changing and much more.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski Cooper (michele@mastrocomm.com)
Tara Pranio Olivo (tara@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
