Industry’s leading research firm captures mid-year men’s & women’s golf
apparel sales, showing a significant increase in all categories, and across all channels
ORLANDO, Fla., August 22, 2011 … Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, reports that retail apparel sales for the first six months of 2011 are up in every category and in every channel over the same period of 2010. The June Golf Apparel Market Reports are now available for subscribers and all participating golf retailers.
“For the past six months, sales in every apparel category, and in every channel, are up significantly, which is good news for the golf industry,” said Tom Stine of Golf Datatech. “The value of these reports is that they give the golf industry, including sectors like apparel, a snapshot of the business on monthly, quarterly and annual basis. This enables manufacturers and retailers to adjust their businesses accordingly, so that the golf marketplace can continue moving in the right direction.”
The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer (see companies listed on pg. 2), as well as define the market leaders in every category. Also included in the reports are graphs to help manufacturers analyze the market and their standings. Among the key general findings for the June 2011 On-Off Course Market Report were the following:
Men’s On-Off Course Golf Apparel
• Compared to 2010, the sale of men’s shirts, including short and long sleeve, has increased 6.2% year-to-date, and the average retail price shirt sold was $46.44.
• In regard to men’s tops, which include sweaters, vests and fleeces, sales have shown a significant increase of 24.3% year-to-date, and the average retail price top sold was $65.45.
• Compared to 2010, the sale of men’s bottoms, including pants and shorts, has shown a significant increase of 23.5%, with an average retail price of $48.58.
Women’s On-Off Course Golf Apparel
• For women’s shirts, including short and long sleeve, the average retail price shirt sold was $43.69, and there was a 10.7% increase in sales year-to-date.
• In regard to women’s tops, which include sweaters, vests and fleeces, the average retail price top sold was $60.16 and there was a significant increase of 22.3% in sales year-to-date.
• Compared to 2010, the sale of women’s bottoms, including pants and shorts, has shown a significant increase of 8.3%, with an average retail price of $53.86.
Companies included in the monthly reports are:
• Adidas
• Ahead/Kate Lord
• Antigua
• Ashworth
• Ben Hogan
• Bette & Court
• Bobby Jones
• Bugatchi
• Byron Nelson
• Callaway
• Carnoustie
• Cutter & Buck
• EP Pro
• Fairway & Greene
• Footjoy
• Forrester
• Gear For Sports
• Greg Norman
• Harry Vardon
• Isisport
• Izod
• Jamie Sadock
• Lija
• Lilly Pulitzer
• Liz Claiborne
• Mizuno
• Monterey Club
• Nicklaus Sportswear
• Nike
• Oxford
• Page & Tuttle
• Peter Millar
• Ping
• Polo/Ralph Lauren
• Sport Haley
• Straight Down
• Sun Ice
• Sun Mountain
• Sunderland
• Tail
• Tehama
• Tommy Bahama
• Tommy Hilfiger
• Under Armour
• Zero Restriction
Golf shops that are interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see sample reports should contact Tom Stine at info@golfdatatech.com or 407-944-4116.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.
Contact:
Michele Kruchkowski Cooper (michele@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
