HUNTINGTON BEACH, CA -August 29, 2011 – Cleveland® Golf, the winners of more than 335 PGA Tour championships, including 26 majors, is extremely pleased to introduce the new 588® Forged wedge. The 588® Forged wedge, which maintains the popular, tour-proven shape of Cleveland® Golf’s original 588® wedge, offers a series of technological breakthroughs to provide added performance benefits for players of all abilities.
Made from 1025 carbon steel, the 588® Forged wedge offers golfers an incredibly soft yet solid feel and less unwanted vibration. The advanced Precision Forging process ensures the highest level of part-to-part manufacturing consistency for supreme confidence and trust over every shot. The 588® Forged wedge’s Tour Zip Grooves™ and Laser Milled™ technology help to maximize spin in accordance with USGA regulations. Also, exclusive to the 588® Forged wedge is the Tour Concept steel shaft, co-developed and engineered by Cleveland® Golf and industry leader True Temper. With a unique stiffness profile that features a less active tip, this shaft promotes a more penetrating ball flight, increased spin and optimal distance control along with superior feel.
“The confidence-inspiring shape of the original 588 wedge remains the standard by which all competitors’ wedges have been judged for more than 23 years, and attempting to build upon that benchmark is not a task we take lightly at Cleveland Golf,” said Todd Harman, President of Cleveland® Golf/Srixon® – U.S.A. “Our 588 wedge is the most popular wedge in the history of the game, and with sales in excess of 3 million units worldwide, it’s arguably the single most successful golf club ever brought to market. Our new 588® Forged wedge not only lives up to the 588® legacy, it takes Cleveland wedges to a whole new level.”
Available in Chrome and Satin finishes, Cleveland® Golf’s 588® Forged wedges will begin shipping in November 2011 with a listed minimum advertised price (MAP) of $139.99. Available in a variety of loft and bounce options, the 588® Forged wedge can also be personalized at MyCustomWedge.com with an array of color, logo, shaft and grind options. Images of the 588® Forged wedge: https://clevelandgolfsrixon.box.net/shared/mhxymkvhkuxxe2c894a0
For more information on Cleveland® Golf/Srixon® and their products, please visit www.clevelandgolf.com and www.srixon.com.
Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ apparel are brands owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world’s leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicsapparel.com.
Contact:
Keith Patterson
Media & Public Relations Manager
5601 Skylab Road
Huntington Beach, CA 92647
(TEL) 714-889-5808
(E-MAIL) KeithPatterson@clevelandgolf.com
