Premium Attas models key to second European Tour victory in six weeks
(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf shafts – reports the winner of the PGA European Tour’s KLM Open relied on its ATTAS shafts in his driver, three-wood and five-wood (all 69 gram, x-flex) to earn a top 30 World Ranking for the first time in his career.
Continuing the trend of strong showings for UST Mamiya users, the champion carded a final round 66 while picking up his third KLM title in the last six years. The win adds to the company’s list of titles this season, which includes eight on the PGA Tour.
“UST Mamiya’s Tour-proven shaft portfolio – including the widely-celebrated ATTAS – continues to produce champions of those who rely on our industry-leading technology to maximize performance,” says Robb Schikner, Vice President of Sales and Marketing of UST Mamiya. “Our engineers create unique shafts designed to work harmoniously with any player’s distinct swing DNA, resulting in gains in distance, accuracy and consistency.”
The ATTAS model used in the winner’s driver featured custom white graphics, a design specifically built for him by the company’s TourSPX Custom Shop in Fort Worth, TX. Launched earlier this year, the TourSPX program features the Technology Generation Laboratory, a one-of-a-kind research facility and golf equipment “think tank” where new products come to life daily and are tested by some of the best players in the world.
Consumers can gain access to unique TourSPX offerings through the company’s Dealer Network, which is comprised of a group of highly-acclaimed club fitters nationwide. To find a fitter, please visit http://hosted.where2getit.com/ust/attas_tbl.html.
Among the latest offerings available through TourSPX is the new Proforce VTS line, which earned its inaugural PGA Tour victory at the Deutsche Bank Championship last week. It is the only shaft collection to include torque as a variable in the fitting process. Each Proforce VTS weight/flex profile includes three torque options, allowing players to match the set-up that best suits their swing. Shafts are color-coded to indicate torque rating, with Black featuring the lowest torque, Silver in the middle and Red offering the highest.
Knowing that every golfer who installs a new shaft will also need a grip, UST Mamiya offers a line of premium offerings, with groundbreaking new models being introduced in 2011. They include the Pro DV, Comp DV and ST1 putter grips.
About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) and its parent company, Mamiya-OP (Japan), combined operations, including research, development, production and materials-sourcing talents. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Taylor Made, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”
For more information: www.ustmamiya.com, 817.267.2219.
Contact:
Bill Feidler
703.615.4034
bfeidler@buffalocommunications.com
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