Buffalo Grove, Ill., September 15, 2011…The Pellucid Perspective, a monthly online golf industry business magazine, is proud to mark its 1-year anniversary of publication with its September 19 issue. Marketed and produced as one of, if not the only, truly independent, unbiased and fact-based industry magazines, the Perspective is distributed electronically to over 25,000 golf industry stakeholders each month, and would like to thank not only its readers but most especially charter sponsors Club Car, GolfNow, ValleyCrest Golf Course Maintenance and KemperSports Management for making it possible for a new independent publication to add its own unique “perspective” to the challenging business of golf.
“A year ago, Pellucid set out to meet golf industry owner/operators, equipment manufacturers, lenders, vendors and service providers halfway in their need for insightful and actionable information when we published the inaugural issue of The Pellucid Perspective,” said Pellucid Corp. founder and Pellucid Perspective publisher Jim Koppenhaver. “The September issue marks and affirms our belief that there is at least a small cadre of industry stakeholders trying to not only survive but thrive in the current chaos we call the golf industry.”
The September issue features a candid look at the perils and challenges of the golf business in China by Perspective Editor-in-Chief Jim Dunlap, as well as a look at the mini-explosion of destination golf in America’s heartland. Jim Koppenhaver weighs in with a look at what the rapidly increasing Hispanic population in the U.S. bodes for the industry, with some interesting data from heavily Hispanic areas in Los Angeles that may surprise readers. Koppenhaver and Perspective Contributing Editor Harvey Silverman also take a look at the Groupon and daily deal clones populating the golf market, however temporarily, and suggest there is a better way for course operators to use social media to generate rate card customers, not bargain-hunters. The issue will also have its monthly analysis of key golf industry market indicators, a look at the operator-friendly Seattle golf market, and Dunlap’s wry look at long putters, what to do about them, and other topics.
Readers interested in experiencing a different perspective on the golf industry who are not already receiving The Pellucid Perspective may sign up for the free monthly distribution at www.pellucidcorp.com (click on information for any service). Advertisers interested in reaching the thought leaders and decision-makers of the industry should contact Jim Dunlap at (760) 212-3714, jdgolfer@cox.net.
About Pellucid Corp.
Pellucid Corp. has provided the golf industry information and insight since 2001. The company’s services cover a range of solutions including market analysis, weather impact, facility performance, customer franchise tracking, golfer and customer satisfaction surveys and outsourced marketing planning and execution. For information, visit www.pellucidcorp.com, or contact Jim Koppenhaver at 847-808-7651.
Contact:
Jim Dunlap
jdgolfer@cox.net
760-212-3714
