New Proforce VTS line helps company capture wood shaft manufacturer count, Ì¢?å¬used by runner-up finisher in fairway wood and hybrid
(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf shafts – announces it had more models in play than any other manufacturer at the PGA Tour’s Tour Championship, including four of the top-10 finishers.
Introduction of Proforce VTS – the only shaft collection to include torque as a variable in the fitting process – has been the catalyst for rapid adoption of the brand on all major circuits worldwide. Both the runner-up finishers of the Tour Championship and the FedEx Cup Playoffs relied on the new line in their fairway woods and hybrids, respectively.
“The Tour Championship field represents the cream of the crop and, with $10 million on the line, the majority chose UST Mamiya,” says Robb Schikner, Vice President of Sales and Marketing. “Proforce VTS, and our other award-winning models, has increasingly been selected by the game’s best players who recognize the benefit fine-tuning the shaft has on higher ball speed, tighter dispersion and consistency.”
Each Proforce VTS weight/flex profile includes three torque options, allowing players to match the set-up that best suits their unique swing DNA. Shafts are color-coded to indicate torque rating, with Black featuring the lowest torque, Silver in the middle and Red offering the highest.
Widely available in early 2012, consumers can gain early access to Proforce VTS products through the UST Mamiya TourSPX dealer network, which is comprised of a group of highly-acclaimed club fitters nationwide. To find a fitter that carries the line, please visit http://hosted.where2getit.com/ust/attas_tbl.html.
The company produces a variety of shaft models, including the renowned ATTAS and Proforce lines, which have been used by champions on the PGA, European, Nationwide, Champions, Asian and European Senior Tours.
Likened to the precision of Lexus automobiles, all UST Mamiya carbon-fiber shafts are made using handcrafted, repeatable production techniques that incorporate world-class engineering and premium-selected raw materials. Tight tolerances, constant taper design and low-resin content combine to enhance feel during the golf swing. UST Mamiya shafts have remained the top-selling aftermarket option in the United States the past four years.
Knowing that every golfer who installs a new shaft will also need a grip, UST Mamiya offers a line of premium offerings, with groundbreaking new models being introduced in 2011. They include the Pro DV, Comp DV and ST1 putter grips.
About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) and its parent company, Mamiya-OP (Japan), combined operations, including research, development, production and materials-sourcing talents. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Taylor Made, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”
For more information: www.ustmamiya.com, 817.267.2219.
Contact:
Bill Feidler
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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