Great drives start with great tees
Building upon the tremendous successes achieved in 2011 in the areas of retail placement and tour pro usage, TEF TEE™, the world’s only performance tee featuring patent pending TEFLON® technology, unveiled a multi-faceted, comprehensive advertising and promotional support program to its distributors.
“It is our goal to provide retailers with a consumer driven support program that generates strong retail sell-thrus,” said Greg MacKeen, President of Tee Direct Inc., maker of the innovative performance tees. “The improved driving distance and accuracy benefits of TEF TEE™ high performance tees have become well known to tour professionals thru our tech rep activities on the PGA, Champions, Nationwide and LPGA tours. But to the average golfer we’re just beginning to build brand and feature recognition. By communicating directly with the consumer, we intend to convince them that this product is special, functioning far better than any other performance tee they may have tried.”
THEME
Recognizing the importance of the tee shot in getting a golfer off to a great start on every hole, the graphics will inspire the imagination of the golfer by visualizing both incredibly demanding tee shots, and breathtakingly beautiful scenery, pulled together by the tagline
“GREAT DRIVES start with GREAT TEES”
ADVERTISING
Starting with the February issue and for 6 consecutive months, TEF TEE™ brand tees will be supported with 1/3 page ads in either Golf Magazine or Golf Digest, providing over 12 million consumer impressions specifically targeted at avid golfers.
POINT OF SALE
Every box of TTGG72 product (our green grass assorted pre-pack of 72 bags) will now come with not only a FREE wire rack, but also with an impactful graphic header-card, designed to both attract attention and communicate the primary distance and accuracy enhancement features of the product. Taking up less than 1/6th of a square foot of counter-space
CONSUMER CONTEST
Our website, www.teftee.com, will feature a consumer contest where the first 100 golfers who send us a picture of their favorite, most difficult or most majestic driving hole, will receive a free pack of TEF TEE™ performance tees, plus a chance to win a three day trip to a choice of one of the Top 25 Great Drives in America.
For more info go to www.teftee.com
Tee Direct Inc. is America’s second largest provider of golf tees, servicing the retail, golf shop and printing segments of the market thru specialty distributors with the most innovative and highest quality tees at the best prices.
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