Unique Torque Fitting Option for Proforce VTS Line Helps Company Extend Category Leadership
(FORT WORTH, TX) – UST Mamiya – maker of the world’s finest carbon fiber golf shafts – completed a season-long rise to the top of the Nationwide Tour, becoming the most-played shaft manufacturer at the Miccosukee Championship according to Darrell Survey.
This dramatic uptick in usage by many of the game’s best young players and resurgent veterans has been driven by introduction of UST Mamiya’s Proforce VTS – the only shaft collection to include torque as a variable in the fitting process. Usage of these new models has increased by more than 300 percent since the season-opening Panama Claro Championship.
“Nationwide Tour players recognize that adding torque to the shaft fitting process increases ball speed and results in tighter dispersion,” says Robb Schikner, Vice President of Sales and Marketing. “By dialing in torque to match a golfer’s unique swing, we’ve achieved a true point of distinction versus all other shaft brands.”
Each Proforce VTS weight/flex profile includes three torque options, allowing players to match the set-up that best suits their unique swing DNA. Shafts are color-coded to indicate torque rating, with Black featuring the lowest torque, Silver in the middle and Red offering the highest.
“Players’ gains in distance, accuracy and consistency with Proforce VTS have led to word-of-mount endorsements spreading like wildfire on Tour,” says Pat Dempsey, UST Mamiya Nationwide Tour representative. “The great thing is that golfers of all skill levels will see the same benefits from fine tuning the shaft to be in perfect harmony with their swings.”
Widely available in early 2012, consumers can gain early access to Proforce VTS products through the UST Mamiya TourSPX dealer network, which is comprised of a group of highly-acclaimed club fitters from coast to coast. To find a fitter that carries the line, please visit http://hosted.where2getit.com/ust/attas_tbl.html.
In addition to Proforce VTS, UST produces a variety of renowned shaft models such as the ATTAS and Proforce lines used by winners on the PGA, European, Nationwide, Champions, Asian and European Senior Tours.
Likened to the precision of Lexus automobiles, all UST Mamiya carbon-fiber shafts are made using handcrafted, repeatable production techniques that incorporate world-class engineering and premium-selected raw materials. Tight tolerances, constant taper design and low-resin content combine to enhance feel during the golf swing. UST Mamiya shafts have remained the top-selling aftermarket option in the United States the past four years.
Knowing that every golfer who installs a new shaft will also need a grip, UST Mamiya offers a line of premium offerings. Groundbreaking new models include the Pro DV,Comp DV and ST1 putter grips.
About UST Mamiya
Since 1991, UST Mamiya graphite shafts are favored by recreational and competitive golfers worldwide. In 2009, UST (U.S.) and its parent company, Mamiya-OP (Japan), combined operations, including research, development, production and materials-sourcing talents. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers Adams, Bridgestone, Callaway, Cleveland, Cobra, Mizuno, Nike, PING, Taylor Made, Titleist, Wilson and more. Company R&D and manufacturing facilities are in the U.S., Japan, China and Bangladesh. UST Mamiya advisory staff includes renowned instructors among GOLF Magazine’s “Top 100” and at Golf Digest’s “America’s 100 Greatest Golf Courses.”
For more information: www.ustmamiya.com, 817.267.2219.
Contact:
Bill Feidler
703.615.4034
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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