Industry’s Leading Research Firm Captures Men’s & Women’s Golf Apparel Sales Through August, Showing a Significant Increase in All Categories, and Across All Channels
ORLANDO, Fla., October 18, 2011 … Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, reports that retail apparel sales year-to-date, through August 2011, show significant increases in every category and in every channel over the same period in 2010. The August Golf Apparel Market Reports are now available for subscribers and all participating golf retailers.
“We are continuing to see some exciting trends in the golf apparel industry, with sales in every category, and in every channel, showing positive growth,” said Tom Stine of Golf Datatech. “We are optimistic about the outlook of golf apparel sales, especially with the holidays coming up, and these reports will continue to provide beneficial information to manufacturers and retailers in the golf industry.”
The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer (see companies listed on pg. 2), as well as define the market leaders in every category. Also included in the reports are graphs to help manufacturers analyze the market and their standings. Among the key general findings for the August 2011 On-Off Course Market Report were the following:
Men’s On-Off Course Golf Apparel
Compared to 2010, the sale of men’s shirts, including short and long sleeve, has increased 4.7% year-to-date.
In regard to men’s tops, which include sweaters, vests and fleeces, sales have shown a significant increase of 22.2% year-to-date.
Compared to 2010, the sale of men’s bottoms, including pants and shorts, has shown a significant increase of 22.2%.
Women’s On-Off Course Golf Apparel
For women’s shirts, including short and long sleeve, there was a 10.1% increase in sales year-to-date.
In regard to women’s tops, which include sweaters, vests and fleeces, sales year-to-date increased significantly to 15.6%.
Compared to 2010, the sale of women’s bottoms, including pants and shorts, has shown an increase of 8.0%.
Companies included in the monthly reports are:
Adidas
Ahead/Kate Lord
Antigua
Ashworth
Ben Hogan
Bette & Court
Bobby Jones
Bugatchi
Byron Nelson
Callaway
Carnoustie
Cutter & Buck
EP Pro
Fairway & Greene
Footjoy
Forrester
Gear For Sports
Greg Norman
Harry Vardon
Isisport
Izod
Jamie Sadock
Lija
Lilly Pulitzer
Liz Claiborne
Mizuno
Monterey Club
Nicklaus Sportswear
Nike
Oxford
Page & Tuttle
Peter Millar
Ping
Polo/Ralph Lauren
Sport Haley
Straight Down
Sunice
Sun Mountain
Sunderland
Tail
Tehama
Tommy Bahama
Tommy Hilfiger
Travis Mathew
Under Armour
Zero Restriction
Golf shops that are interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see sample reports should contact Tom Stine at info@golfdatatech.com or 407-944-4116.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.
Contact:
Michele Kruchkowski Cooper (michele@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
