TEMPE, Ariz. (October 19, 2011) – DnA Golf, manufacturer of the world’s only private label, high performance golf driver, announced today that Eugene, Ore.-based Fiddler’s Green, one of the largest on-course golf shops in America, is the latest to join the DnA Golf distribution channel.
Fiddler’s Green will carry all DnA Golf’s driver designs (such as the detachable-face Alpha 610 and the new conventional welded-face design), and will be the exclusive golf fitting center to carry DnA Golf’s new custom University of Oregon driver. Fiddler’s Green will use their state-of-the-art performance center to custom fit individual golfers who purchase DnA drivers or for DnA Golf’s corporate customers.
“Fiddler’s Green is the place to go for golf equipment and fitting in the state of Oregon, so it was a natural fit to partner with them to help roll out our custom University of Oregon driver,” said Howard Lindsay, CEO of DnA Golf. “We’re excited that Fiddler’s Green has joined our distribution system and we anticipate a successful long-term relationship with them.”
“We look forward to working with DnA Golf,” said Tim Whalen of Fiddler’s Green. “With their innovation & quality the drivers will get plenty of interest. While fans may look at the University of Oregon Logo driver and see something unique, what they’ll find is a very solid & playable driver.”
DnA Golf has a unique market niche, creating high-performance custom drivers for corporations, colleges and car brands. These customers become affinity marketing partners and the co-branded drivers from DnA Golf help them build brand loyalty and awareness – with a memorable connection to golfers.
This co-branding started with the integration of a logo into the crown of the club and evolved into full customization with the head, shaft, grip and head-cover, matched to the unique colors of each corporation, brand or college.
DnA Golf is an official licensee of the University of Oregon, and has a number of other collegiate and corporate licensing agreements pending.
To learn more about DnA Golf, go to www.dnagolf.com or call 480.240.6004.
ABOUT DNA GOLF:
Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.
DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports if they could develop a high-performance golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel, sound and performance of a well-made German car.
DnA Golf’s first product was its Alpha 610 driver, a high-performance driver that features a patented detachable-face technology that is USGA and R&A approved. Aftermarket faces and elastomeric face inserts will allow golfers to customize their driver for optimal distance based on their swing speed. Golfers can also select their desired acoustic levels based on their subjective preference.
DnA Golf’s latest addition to its line of drivers that was launched in January of 2011 shares design heritage with the Alpha 610 Driver, but features a “welded-face” as opposed to the “detachable-face” of the Alpha 610.
DnA Golf has a unique market niche, focusing on corporate brands. With more than 30% of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness. Their “fully customized” driver designs can be cost-effectively made for corporate partners in very small quantities, as few as I driver.
To learn more about DnA Golf, the technology and the unique co-branding opportunities please visit us online at www.dnagolf.com.
ABOUT FIDDLER’S GREEN
The Whalen Family purchased Fiddler’s Green in 1976, and since that time has turned it into one of the finest golf shops in America. It offers all of the newest top name-brand golf equipment at the best available prices, and has a staff of experts that provide excellent customer service. It has an expansive showroom and fitting facilities with more than 20 fitting specialists on staff and more than 250 models of demo clubs.
For more information about Fiddler’s Green or to browse its collection of golf equipment and accessories, visit www.fiddlersgreen.com .
Contact:
Ryan Woodcock
CruzWood Communications
480.766.1221
woody@cruzwood.com
COMPANY CONTACTS:
Howard Lindsay
DnA Golf. Inc.
480.240.6004
hlindsay@dnagolf.com
Tim Whalen
Fiddler’s Green
541.689.8464
timw@fggc.com
