Maker of No. 1 hybrid on tour rides momentum of strategic public relations program
(PLANO, TX) – Adams Golf (Nasdaq: ADGF) – the leader in golf-club technology and producer of the No. 1 hybrid on Tour – has extended its partnership with Buffalo Communications to provide public-relations outreach.
Leveraging its extensive golf, lifestyle and business media connections, Buffalo will continue to showcase the Adams brand and its award-winning men’s and women’s products. These include the top-performing, easy-to-hit Idea a12 OS Hybrid Irons featuring Velocity Slot Technology and the acclaimed Idea Tech V3 “Editor’s Choice” Set. In addition, Adams is poised to earn rave reviews for its 2012 Yes! Golf putters and fitting system.
“Through unwavering commitment to product innovation, Adams consistently outperforms both the market in general and the competition,” says Chip Brewer, President and CEO of Adams Golf. “Buffalo Communications is integral to our communications strategy and brings significant value to our overall marketing program.”
Net sales for Adams in the first half of 2011 grew by 19 percent year-over-year and its market share by double-digit percentages in both woods and irons categories. Furthermore, the company strengthened its longstanding position as the No. 1 hybrid on the PGA, Nationwide and Champions Tours.
“Given its dedication to industry-changing technology for golfers of all abilities, Adams is poised to reach even greater heights,” says Rich Katz, Managing Director of Buffalo. “Editorial coverage, consumer awareness, retail acceptance and sales for its diverse offerings show no signs of slowing.”
Scores of Tour stars worldwide rely on Adams equipment. They include Ryan Moore, Aaron Baddeley, Chad Campbell, Tom Watson, Bernhard Langer, Yani Tseng and Brittany Lincicome.
For more information: www.adamsgolf.com, 800.622.0609.
About Adams Golf
Adams Golf (Nasdaq: ADGF), the producer of the #1 Hybrid on Tour, is driven to produce innovative products to allow golfers of all skill levels enjoy the game of golf. Adams Golf produces and sells golf equipment under the Adams Golf, Tight Lies and Yes! Golf Putters brands. For more information: www.adamsgolf.com or shop.adamsgolf.com.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its roster of domestic and international category leaders are ECCO, PGA National Resort & Spa, Fila Golf, Castle & Cooke, Arnie, Kaua’i Visitors Bureau (golf co-op), Club Glove and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
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www.buffalocommunications.com
