TEF TEE™, the revolutionary new performance golf tee with its patent pending Teflon® coated head, is targeting on-course pro-shops with a multi-facetted marketing program specifically designed to drive sales in this channel.
The program includes exclusive pack sizes only available to green grass pro-shops, a $3.00 retail price point to stimulate impulse buying, a unique and highly visible point of purchase display, and sales rep incentives to help garner retail placement.
“Like any great marketing program, ours starts where it must, with great product,” said Greg MacKeen, President of Tee Direct Inc., and inventor of the innovative tees. “The advanced engineering of our Teflon® technology is leading a new wave of consumer interest and credibility for the performance tee category, which PGA Magazine characterized in its September issue as golf’s newest “Hot Trend”. Now that touring pros have clearly verified, by their dramatically expanding use, that TEF TEE™ really works, it’s time for pro-shops to service their clients growing demand by including TEF TEE™ performance tees in their product selection.”
TEF TEE™ delivers Greater Performance three ways:
1. Greater Distance & Accuracy thanks to our patent pending Teflon® technology which results in the lowest friction between the tee and the ball, allowing more efficient transfer of energy from the club to the ball. In head to head robotic tests with the market leading three pronged tees, Golf Laboratories Inc proved TEF TEE™ out-drove the category leader by 2.5 yards, and they outdistance traditional wood tees by an additional 4 yards.
2. Greater Playability because the 6 prongs make it easier to balance the ball and the rigid shank inserts easily into even the hardest ground.
3. Greater Value because a single tee often last 5-6 rounds, or 15-20 times as long as wood tees, which also helps keep the courses litter free.
For years, most pro-shops have viewed performance tees as retail gimmicks and have been content to watch the early performance tee brands sell in the off-course channels. But the validation of TEF TEE™ as an essential piece of performance enhancing equipment in an unprecedented number of touring pro’s bags has changed that dynamic. Shops dedicated to helping their customers improve their game are now choosing to carry the tee that helps their clients play better.
Making the decision to carry performance tees is a win/win/win for the on-course shop:
• Win #1 – they help their members drive the ball longer and straighter and elevate the shops image as a provider of innovative products and ways to play better golf.
• Win #2 – every tee they sell reduces as many as15 the number of tees they giveaway, so operating expenses are decreased while revenues are increased.
• Win #3 – since TEF TEE™ brand tees are incredibly durable, often lasting 5 or 6 rounds, unsightly tee litter is also significantly eliminated, reducing operating costs.
Join the movement to TEF TEE™ ……. The Fastest Growing Tee on Tour by calling your preferred golf accessory distributor. If they don’t carry TEF TEE™ call 1-800-334-5143 and we’ll put you in contact with a distributor near you.
For more info go to www.teftee.com
Tee Direct Inc. is America’s second largest provider of golf tees, servicing the retail, golf shop and printing segments of the market thru regional golf accessory distributors by providing innovative, high quality tees at the best prices.
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