Fresh aesthetic, interactive and mobile capabilities enhance customer experience
(GREENVILLE, SC) – KENTWOOL – the world’s premier textile innovator and maker of premium, performance socks specifically engineered for golfers – announces the launch of a completely redesigned website at www.KENTWOOLSocks.com.
The new graphic interface makes browsing and purchasing KENTWOOL socks a breeze. Visitors can also view executive bios of the “Sock Guys,” see a timeline of the company’s nearly 200-year-old history and interact via social media. Additional features include:
• Players – updated section to learn more about KENTWOOL’s elite Tour Players, such as Bubba Watson and Matt Kuchar, who choose to rock the socks in competition
• Mobility – enhanced software allows customers to view complete website content from any smart phone
• Interactivity – expanded social media platform allows for purchases via Twitter and Facebook, viewing of YouTube videos and multiple subscription points to the KENTWOOL newsletter
• Visuals – animated images, including mouse hovers and drop-down menus offer an easy-to-navigate, fun and engaging brand experience
“The new site is an evolution in how we grow relationships with existing customers and reach new ones,” says Mark Kent, President and CEO of KENTWOOL. “We’re now uniquely positioned to sell our premium merino golf socks across all mainstream digital channels.”
To celebrate the launch of its new site, KENTWOOL is offering those purchasing socks 20 percent off by entering code “Bubba2.” Follow KENTWOOL on Twitter or click HERE to receive the KENTWOOL newsletter, updates on further promotions, new product launches and more.
Available at scores of premium green-grass locations and www.kentwool.com/shop, KENTWOOL Golf Socks are backed by a “blister-free guarantee.” Retailing for $19.95 to $24.95, styles include the Low Profile Skinny and Tour Profile for women, as well as Low Profile, Tour Profile and longer Tour Standard for men.
Crafted from a proprietary blend of fine merino wool and high-tech fibers, KENTWOOL Golf Socks create an innovative, micro-climate system for superior moisture management, wicking and odor control. Each pair features the brand’s WINDspun technology – infusing the fibers with air – for unrivaled cushioning at micro-stress points along the foot. This maximizes comfort, increases energy levels, reduces the risk of injury and boosts on-course performance.
Along with Watson and Kuchar, KENTWOOL premium performance golf socks are worn in competition by Tour players Jonathan Byrd, Peter Jacobsen, Duffy Waldorf, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Jenny Suh, Kristy McPherson, Shasta Averyhardt, Sarah Kemp, Jenny Gleason, Meaghan Francella, Jenny Hong and others.
About Kentwool
Founded in 1843, KENTWOOL continues to be one of the nation’s longest-running, family-owned textile companies. KENTWOOL is the only company in the western hemisphere – and one of 50 in the world – to receive the Usterized Quality Certification indicating the highest level of quality assurance in yarn production.
An avid golfer, KENTWOOL CEO Mark Kent had the idea to produce the “World’s Best Golf Sock” after standing in the 18th fairway of the BMW Nationwide Tour Pro-Am tending to blistered, bleeding feet instead of concentrating on the eagle opportunity guaranteeing him a spot in the final round.
Born from that moment is golf’s leading, premium merino wool golf sock. It enables golfers of all abilities to play their best while benefiting from abrasion and fatigue resistance, as well as KENTWOOL’s blister-free guarantee. KENTWOOL utilizes its nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural and cool performance fibers for moisture management, sheer comfort and other performance-enhancing benefits.
Based in Greenville, SC, all KENTWOOL products are made in the USA.
For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@buffalocommunications.com
www.buffalocommunications.com
www.twitter.com/buffalocomm
