Successful daily deals program tapped to deliver high-quality endurance and golf promotions to expanded consumer audience
SAN DIEGO, CALIF. – October 27, 2011 – Active.com®, a media property of Active Network, Inc. (NYSE: ACTV), and the leading online community that connects people with the activities they love to do, today announced that its daily deals program for active consumers, Schwaggle™, has partnered with Google Offers. Schwaggle will provide discounted promotions on high-end endurance sports and fitness gear, race registrations and golf tee times to Google Offers customers.
“Schwaggle was chosen by Google Offers due to its success in delivering high-quality, relevant deals to a very targeted, consumer audience,” said Brian Enge, vice president, strategic projects at Active Network. “Schwaggle is a perfect complement to Google Offers and this alliance supports our company’s business strategy to reach more potential consumers and help drive more participants to our organizers’ events.”
Google Offers, the company’s deal of the day service, is currently available in 17 cities across the U.S. Google Offers provides people with great local deals that help them to discover new experiences as well as places to eat, shop and play.
“We’re excited to partner with Active.com to bring Schwaggle deals to Google Offers customers,” said Eric Rosenblum, director of product management, Google Offers. “Schwaggle’s established reputation for quality products and offers for sports enthusiasts is a great addition to the collection of targeted deals already on Google Offers.”
Schwaggle is currently available in 19 major U.S. cities and has plans to expand to 25 cities by the end of this year. To learn more about Schwaggle, please visit http://schwaggle.active.com.
About The Active Network, Inc.
The Active Network, Inc. is the leading provider of organization-based cloud computing applications-serving the business events, community activities, outdoors and sports markets- with over 47,000 global business customers and 70 million annual transactions reported last year. Our technology platform, ActiveWorks®, transforms the way organizers manage their activities and events by automating online registrations and streamlining other critical management functions, while also driving consumer participation to their events. Our flagship media property, Active.com®, is the leading online community for people who want to discover, participate in, and share activities about which they are passionate. Headquartered in San Diego, California since 1999, the company has over 25 offices worldwide. To learn more, visit www.ActiveNetwork.com or www.Active.com. Follow Active Network on Twitter @ActiveNetwork, @Active and on Facebook.
About Forward-Looking Statements
The Active Network, Inc. cautions you that the statements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the federal securities laws. Any such statements are subject to substantial risks and uncertainties, and actual results may differ materially from those expressed in these forward-looking statements. More detailed information about The Active Network, Inc. and the risks and uncertainties that may affect the realization of these forward-looking statements is set forth in its filings with the Securities and Exchange Commission (SEC).These filings may be read free of charge on the SEC’s website at www.sec.gov. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. All forward-looking statements are qualified in their entirety by this cautionary statement and The Active Network, Inc. undertakes no obligation to revise or update this press release to reflect events or circumstances after the date hereof.
© 2011 The Active Network, Inc. All rights reserved. Active.com, ActiveWorks and Schwaggle are registered trademarks of The Active Network, Inc. Active Network is a trademark of The Active Network, Inc. All other trademarks are the property of their respective owners.
Contact:
Mona Klausing, Active Network
Mona.Klausing@ActiveNetwork.com
858-964-3813
