Humana Challenge also unveils new Facebook and Twitter pages
LA QUINTA, CA – 2012 Humana Challenge tickets, beginning as low as $20, volunteer information and registration, and an assortment of tournament information can now be obtained in a convenient, user-friendly manner through the PGA TOUR golf event’s brand-new website, www.HumanaChallenge.com, which was introduced this week.
The 2012 Humana Challenge is a four-round, 72-hole event that takes place Jan. 16-22 at PGA WEST’s Palmer and Nicklaus Private Courses and La Quinta Country Club.
Fans have plenty of incentive to purchase Humana Challenge tickets in advance. One Day Grounds tickets – providing grounds admission at the Humana Challenge – purchased prior to Jan. 1 are $20, a $5 dollar savings from $25 price beginning Jan. 1 and at the gate. One Day Clubhouse tickets – providing grounds and clubhouse admission at the Humana Challenge – can be purchased for $40 before Jan. 1, a $10 savings from the normal price of $50 beginning Jan. 1 and at the gate.
The best fan bargain lies in the weekly ticket specials. A Full Week Grounds badge with preferred parking at PGA WEST can be secured for $80 before Jan. 1, or $100 beginning Jan. 1. A Full Week Clubhouse badge with preferred parking at PGA WEST can be purchased for $150 before Jan. 1, or $175 in the New Year. Tickets can be ordered online or by calling 1-888-672-4673.
HumanaChallenge.com is a sophisticated, easily-navigated website containing the latest news with the Coachella Valley’s only PGA TOUR event and volunteer information and registration forms for those interested parties.
The Humana Challenge is also excited to offer the latest tournament information, stage contests and give away tickets and other prizes through its new Facebook page – www.facebook.com/HumanaChallenge – and Twitter page – www.twitter.com/HumanaChallenge (@HumanaChallenge). The Humana Challenge encourages the community, golf fans and tournament patrons to become a fan on Facebook and a follower on Twitter.
Tournament week is designed to bring the idea of “participatory wellness” to life for people of all ages and will feature a first-ever national conference focused on health and well-being on Tuesday, Jan. 17, highlighted by a keynote address from President William J. Clinton. The Bob Hope Legacy Pro-Am will be held Monday, Jan. 16 at the Palmer Private Course at PGA WEST and The Couples Challenge Pro-Am will take place Wednesday, Jan. 18 Palmer Private Course at PGA WEST.
The Humana Challenge features a field of 144 PGA TOUR professionals and 144 amateurs, including celebrities. The first three rounds of the four-day tournament will be played in a pro-am format, with the pro-am teams consisting of one professional and one amateur playing in groups of four. Round four will feature professionals only. The tournament will continue to honor and celebrate the legacy of Bob Hope.
The Humana Challenge’s defending champion is Jhonattan Vegas, who shot 27-under-par 333 in regulation and outlasted 2011 FedExCup champion-to-be Bill Haas and Gary Woodland in a two-hole, sudden-death playoff to win his first PGA TOUR title and become the first of six PGA TOUR rookies to win in 2011. Live and replay tournament coverage will air on Golf Channel.
During the past 52 years, the Humana Challenge has generated more than $50 million in donations to charities throughout the Coachella Valley, primarily the Eisenhower Media Center.
About Humana Inc.
Humana Inc., headquartered in Louisville, Kentucky, is one of the nation’s largest publicly traded health and supplemental benefits companies, with approximately 10.2 million medical members, 7.1 million specialty members, and operates more than 300 medical centers and 240 worksite medical facilities. Humana is a full-service benefits and well-being solutions company, offering a wide array of health, pharmacy and supplemental benefit plans for employer groups, government programs and individuals, as well as primary and workplace care through its medical centers and worksite medical facilities. Over its 50-year history, Humana has consistently seized opportunities to meet changing customer needs. Today, the company is a leader in consumer engagement, providing guidance that leads to lower costs and a better health plan experience throughout its diversified customer portfolio. More information regarding Humana is available at www.humana.com.
About the William J. Clinton Foundation
Building on a lifetime of public service, President Bill Clinton established the William J. Clinton Foundation with the mission to alleviate poverty, improve global health, strengthen economies, and protect the environment, by fostering partnerships among governments, businesses, nongovernmental organizations, and private citizens – leveraging their expertise, resources, and passions – to turn good intentions into measurable results.
To accomplish its goals, the Clinton Foundation has established separate initiatives, each with a distinct mission but all reflecting President Clinton’s founding vision: to implement sustainable programs that improve access worldwide to investment, opportunity, and lifesaving services now and for future generations. Working in diverse geographic regions and responding to local needs, the initiatives address targeted challenges in the Foundation’s key areas of focus: economic empowerment, education, environment and energy, health systems, and nutrition.
The Clinton Global Initiative brings together a community of leaders to devise and implement innovative solutions to some of the world’s most pressing issues. Through strategic organization and investment, the Clinton Foundation strives to change global systems, entire communities, and the way business is done in both developed and developing countries – while emphasizing solutions that make meaningful and positive changes in individual lives. For more information, visit www.clintonfoundation.org.
About_Desert_Classic_Charities
Desert Classic Charities is dedicated to serving human needs in the Coachella Valley with funds generated by operating the tournament, one of the premier celebrity pro-am golf events in the world. The primary charitable recipient has been the Eisenhower Medical Center.
About PGA Tour
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more than 100 tournaments on the PGA TOUR, Champions Tour and Nationwide Tour. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in communities in which it plays, and provide financial opportunities for TOUR players.
Contact:
Chris Smith Tom Noland
PGA TOUR Humana
(904) 273-3379 502-580-3674
csmith@pgatourhq.com tnoland@humana.com
Matt McKenna Greg Helm
Clinton Foundation Desert Classic Charities
212-348-0360 760-220-8800
press@clintonfoundation.org greg@helmconsulting.com
Toby Zwikel
Brener Zwikel & Associates, Inc.
818-462-5599
tobyz@bzapr.com
