The Big Island resort chooses “legendary” comprehensive and integrated
online and traditional marketing solutions
LECANTO, Fla. – November 3, 2011 – Legendary Marketing (LM), the world’s leader in golf, resort and destination marketing announces continued success with its latest partnership with Waikoloa Beach Resort Golf on the Big Island of Hawaii. The Beach and Kings’ Courses offer 36 holes of Big Island paradise golf along the Kohala Coast.
“We’re launching a comprehensive online campaign with website, email marketing, social, text and CRM solutions. We’re taking advantage of every available online communication channel in order to help Waikoloa find and convert new customers and maintain their existing clientele,” said LM president and CEO Andrew Wood.
Waikoloa’s classic Kings’ Course, was designed by former British Open champion Tom Weiskopf and Jay Morrish. It offers Big Island golfers, emerald green fairways and simmering blue lakes that weave through the timeless beauty of the black lava fields. This cumulates in a stunning visual contrast found nowhere else on the planet while Mauna Kea, towers silently in the distance. The Beach Course designed by Robert Trent Jones Jr., is no less spectacular as it winds its way through swaying coconut palms and lava down to the brilliance and power of the Pacific Ocean. While both courses offer all the challenge any pro could want from the tips, several additional sets of tees, large greens and generous fairways make both courses enjoyable, even for the casual player. Before or after the round enjoy the Kings’ Grille which was named a “L.A. Times Top 20 Places to Eat for Less than $20.”
“We realize it’s not enough to just have an effective website and email marketing campaign which is why we’re relying on Legendary Marketing to grow our business through every online channel,” said Scott Head, Vice-President of Resort Operations for Waikoloa Land Company.
For more information about Legendary Marketing, visit www.legendarymarketing.com.
About LM
Founded on the principles of Andrew Wood’s best-selling The Golf Marketing Bible, Legendary Marketing is an integrated agency delivering rapid results with proven online, social and traditional marketing practices. Legendary Marketing believes in rapid response, accountability, speed is a strategy, documented and detailed systems and marketing is a formula – when executed properly and repeatedly, success is inevitable. LM partners include Treetops Resort, Gaylord, MI; McGuire’s Resort, Cadillac, MI and Gateway National Golf Links, Madison, IL.
Contact:
Elvis Anderson
p: 305-491-4820
e: elvis@legendarymarketing.com
