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Hot Stix Golf State-Of-The-Art Outdoor Fitting Center Re-Opens At SilverRock Resort In La Quinta, CA

November 7, 2011

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Industry-leading custom club-fitting powered by proprietary software, expert craftsmen

(SCOTTSDALE, AZ) – Hot Stix Golf – the leading custom club-fitter for Tour professionals and recreational players serious about improving their games – announces its renowned, state-of-the-art outdoor fitting center at SilverRock Resort in La Quinta, CA, is open for the winter season.

Located on the property’s driving range at 79-179 Ahmanson Lane, Hot Stix returns for its second year of operation at the former host of the PGA Tour’s Bob Hope Classic. Certified fitters will serve the thriving demand for Southern California golfers looking to fine-tune their games through custom club fitting.

“The Palm Springs area is a popular golf destination and our industry-leading club fitting technology will boost enjoyment for many passionate golfers,” says Mark Flynn, CEO of Hot Stix. “Residents and visitors will greatly benefit from our scientific approach and elite club fitters, who work closely with customers to find equipment that perfectly suits his or her needs.”

The outdoor club-fitting center incorporates an array of proprietary technology and is overseen by Pat Fitzsimons, a certified Hot Stix Golf fitter. Winner of the PGA Tour’s 1975 Los Angeles Open, Fitzsimmons helps players maximize distance, accuracy and consistency by matching equipment that compliments their distinct swing characteristics. His wealth of knowledge, experience as a player and work as a PGA teaching professional make him one of the nation’s leading club-fitters.

The Hot Stix team of highly-experienced fitters helps players through a sophisticated process analyzing how specific club components – head, shaft, ball and grip – affect individual performance. By precisely measuring loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates, smash factor and other variables, Hot Stix helps maximize distance, accuracy and consistency.

A variety of Hot Stix packages are available for golfers and gift-givers, including full-bag evaluations, or ala carte driver, fairway wood, hybrid, iron and wedge fittings. The company also offers a gap analysis program, measuring the average carry and rollout for each club in the bag, ensuring players no longer have to guess when it comes to yardages. For more information on specific fitting packages, please visit www.hotstixgolf.com/Fitting-Services.

Hot Stix Performance Centers are located in California (two locations), Scottsdale (two locations), New York, Minneapolis, Dallas, Orlando and Atlanta, with several more opening in the next 12 months.

Appointments for Hot Stix Performance Centers can be scheduled online at www.hotstixgolf.com or by calling 877.513.1333.

About Hot Stix Golf

For nearly 10 years, Hot Stix Golf has fit Tour and club professionals, as well as avid and recreation golfers, at its expansive state-of-the-art fitting centers in Arizona, California, Florida, Georgia, Minnesota, New York and Texas. With more than 35,000 satisfied golfers, the company’s golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers’ performances. Hot Stix is the official golf equipment research partner of GOLF Magazine.

For more information: www.hotstixgolf.com, 877-513-1333.

Contact:
Bill Feidler

Buffalo Communications

703.615.4034

bfeidler@buffalocommunications.com

www.buffalocommunications.com

twitter.com/buffalocomm

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