ORLANDO, Fla. (November 9, 2011) – Hall of Fame golfer Annika Sorenstam has launched an ANNIKA Academy mobile app with 59 instructional and fitness videos that allow players of all skill levels to get proven golf tips and drills from Annika and the tournament-tested ANNIKA Academy team. Currently available for iPhone and iPad for $4.99, the app instruction covers full swing, chipping, putting and fairway tips.
The videos are led by Annika herself along with her personal swing coach Henri Reis, sister and former LPGA golfer Charlotta Sorenstam, Academy Instructor Mark Bereza and her personal fitness coach Kai Fusser. Annika also offers mental game tips and strategy secrets through hidden videos.
“I often get asked for tips and thought this was the best way to share the lessons from my personal team,” said Annika. “Golfers can take these tips with them to the driving range, the golf course or anywhere they use their mobile devices.”
The app also includes photo galleries from Annika’s childhood, career and family life; biographies about Annika and the Academy team; fitness tips from Fusser; a virtual tour of the ANNIKA Academy and a 10-minute highlight reel from Annika’s illustrious career.
The high-quality, easy-to-access videos are divided into fundamental, intermediate, advanced and professional levels and come with recaps for easy recall.
Fans can get a brief preview of the app with a free version that includes five of the 50 videos and several photo galleries. The free and paid versions will be available at the Android Market later this month.
ANNIKA Academy
ANNIKA Academy is a state-of-the-art, “boutique” teaching facility at Reunion Resort, outside of Orlando, Florida. The academy opened in April 2007 as a way to share Annika’s passion for golf and fitness, along with her own personal coaches. Their proven, simple techniques allow players of all skill levels to reach their potential by transferring more energy and power to the golf course. One of only 15 Callaway Certified Performance Centers in the country, the Academy provides custom made corporate packages, individualized golf instruction, personalized fitness programs, club fitting, and even the opportunity to play with Annika. More information is available at www.theannikaacademy.com or by calling 1-888-ANNIKA-2.
About Annika
Annika is the greatest female golfer of our generation and often regarded as the best of all-time. During her 15-year Hall of Fame career, she amassed 89 worldwide professional victories, including 72 LPGA wins, ten of which are Major Championships. Annika stepped away from professional golf after the 2008 season to focus on her family and the ANNIKA brand of businesses, including the ANNIKA Academy, ANNIKA Financial Group, ANNIKA Course Design, the ANNIKA Collection of apparel with Cutter & Buck, signature high-end wines with Wente Vineyards and an online retail shop, shopannika.com. In 2007, Annika created the ANNIKA Foundation as a way to teach children the importance of living a healthy, active lifestyle through fitness and nutrition, and offer aspiring junior golfers opportunities to pursue their dreams. In 2008, Annika joined Arnold Palmer as only the second Ambassador of the United States Golf Association, and in 2009, along with Jack Nicklaus, she was named a Global Ambassador by the International Golf Federation and aided in the successful bid for golf in the 2016 Olympic Games. Annika served as a vice-captain for the winning 2011 European Solheim Cup Team and has been selected as the recipient of the United States Golf Association’s 2012 Bob Jones Award. More information can be found at www.annikasorenstam.com.
Contact:
Liz Benz, Brener Zwikel & Associates, 813-421-0550, elizabethm@bzapr.com