Cathy Blair, President and Creative Director of Sport Haley, Inc. reports the initial reaction to the new Haley Signature line as very positive. “We are so pleased with the strong feedback on the new line from accounts such as Castle Pines Golf Club, Wichita Country Club and so many others who have supported us. What the industry needs right now is something different. These clubs are impressed with our color, fabrications and sense of style. They are looking for the new strong sellers and know these will add to the mix perfectly.”
Spring 12 Haley Signature is a focused collection of three groupings that gives new options not currently offered in many golf shops. Each assortment features color and fashion basics along with our proprietary cotton/polyester plaited Luxtek fabric. This unique blended fabrication meets the highest standards of moisture wicking and easy care. It is truly for the core golfer looking for a cotton feel but wanting the performance qualities.
The first collection, ASCOT, provides color that links the tour to the proshop. This collection merchandises great around a fashion sweater vest and plaid shorts. Shops are seeing immediate sales by laying the shirts side by side, bringing in each key piece strategically to support the color of the shirt before, mixing solids with jacquards and stripes.
The second collection, KNIGHTSBRIDGE, is focused on a more conservative color palette, yet still pops of wearable brights and offers a more traditional look and feel. There are a lot of great shirts in this grouping that feature modern variations of green, blue, and a hint of red. Our customers are selling a lot of combinations in this creative group.
The third collection, BOND STREET, speaks for itself with an understated but elegant product offering. This group consists of a strong but focused selection of polos. Feature the squash and pink as your two main colors in order to contrast with the masculine carbon. The short lays the foundation of it all, while our marled argyle vest is a statement piece on its own.
Our basics, which can merchandise back to all of the groups, are truly fashion basics providing you a choice of tonal stripes, textured jacquards and stripes. This assortment is different, well priced, and excellent quality adding up to value and profitable retail sales.
Contact us at 1-800-627-9211 today to find out more about the spring 12 selection, how to become a Haley Signature Partner and receive inaugural program incentives.
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