Brand aims to take major foothold in industry with new products, hires and broad reach across nation’s top specialty retailers and pro shops
SALT LAKE CITY (Nov. 9, 2011) – OGIO, the award-winning designer of uniquely styled collections of golf bags, apparel and accessories, is on track to increase its business in the golf category by 26 percent during the next year. This rapid growth is the direct result of groundbreaking product launches, strategic sales initiatives and expanded marketing campaigns, as well as increased distribution secured at the country’s top golf retailers.
“Coming out of 2010 and 2011 with successes such as the introduction of the award-winning UltraLite series, OGIO has primed itself to take the category by storm in 2012 with the launch of the Chamber cart and Recoil hybrid/stand golf bags, and our new apparel collection,” said Tony Palma, CEO, OGIO. “We couldn’t be more thrilled to offer golfers a new collection of bags that incorporate a distinct mix of fashion, performance and game changing innovation, while also providing a new apparel collection fusing unique men’s fashion with premium performance materials.”
OGIO’s apparel collection will be found at hundreds of select specialty golf retailers across the nation this coming season, including: Silverado Golf Club, Napa, Calif.; Baltusrol Country Club, Springfield, N.J.; Grayhawk Golf Club, Scottsdale, Ariz.; Trump National, Bedminster, N.J.; Turtle Bay Resort and Golf Club, Oahu, Hawaii; Legends Golf Club, Orlando, Fla.; The Valley Club of Montecito, Santa Barbara, Calif.; and Jackson Hole Golf & Tennis Club, Jackson Hole, Wyo.
On track to grow the OGIO golf division sales by more than 26 percent a figure attributed to the brand’s award-winning collections and new technologies featured in products such as the Chamber and Recoil the brand has hired Chad Kicker as global product director and Tim Urlocker as national sales manager. In addition to these key positions, OGIO has recently doubled its design team. The expanded golf team will accelerate the rapid growth by continuing to design and develop new evolutionary and revolutionary products for the category.
“We have gained significant industry talent to foster our growth and maintain momentum in creating the sport’s most stylish and industry-changing products,” said Tom Gocke, Global Vice President of Golf, OGIO.
OGIO is set to launch its newest and most innovative golf bags, the Chamber and Recoil, as well as its 2012 fall apparel collection at the PGA Merchandise Show, held in Orlando, Fla. from January 25-28. For more information about OGIO, please visit www.OGIO.com or visit us on Facebook at www.facebook.com/OGIOinternational.
About OGIO
OGIO International, Inc. is a global leader in golf bag, apparel and accessories design, recognized for collections showcasing unique styles infused with intelligent design. An award-winning brand, the company received gold and silver medals by Golf Digest in its 2010 and 2011 “Hot List” issues for its cutting-edge golf bag line and was also selected as the official team travel gear for the 2011 U.S. President’s Cup. In addition to its arsenal of high-performance golf bags and accessories, OGIO has relationships with a roster of athletes that includes Fred Couples and a list of more than 100 Pro Tour golfers that travel with OGIO bags. Founded in 1987, the private, Utah-based company distributes products worldwide under the OGIO brand name, and operates an original equipment manufacturer division to produce gear bags for other internationally known brands. For more information, visit www.ogio.com.
Contact:
Faryar Borhani
Formula
310-578-7050
borhani@formulapr.com