BOSTON, MA – November 15, 2011 – VCT Communications (VCT) announced today that interactive communications veteran, Lisa Smedberg, has been appointed to lead the expansion of the Company’s rapidly growing strategic communications advisory division.
With over 20 years of experience providing strategic and creative direction to private clubs, Lisa has compiled an impressive track record building and managing teams to drive the success of member engagement and retention programs. Prior to joining VCT, Lisa was the Director of Interactive Services at MembersFirst, where she spearheaded the development of a managed service division to address the experience and resource issues that most clubs now face in light of the rapidly evolving technology landscape.
“Lisa will be an extremely valuable asset during this exciting growth period for VCT,” stated Matt Kovelan, Chief Operating Officer at VCT. “Lisa’s strategic mindset and project leadership qualities will make a significant impact as we continue to grow our account team and develop the scope of our customized communications advisory and managed service programs. Lisa will be instrumental in helping VCT’s clients navigate the complexities of today’s communications landscape in order to better engage the future generation of private club members.”
Smedberg added, “It is such a wonderful opportunity to join VCT during this vital period for our industry, and for VCT’s growth. I look forward to adding a new creative dimension to the Company as we continue to develop our team of communications specialists as well as our “SmartSourcing” managed service solutions for private clubs looking to stay relevant in today’s marketplace.”
About VCT
VCT is a private club-centric, lifestyle-driven communications firm, with a focus on taking a relationship marketing approach to member communications in order to drive engagement, activation and most importantly – member satisfaction. Responding to the growing communications and retention challenges private clubs face as demographics shift and preferences continue to evolve, VCT provides a suite of advisory and managed services designed to achieve long-term success for its distinguished private club clients. For more information on VCT, visit us at www.vctcorp.com.
Contact:
VCT Media Relations
617-566-7055 ext. 215
media@vctcorp.com
