On Friday, November 18, Wood will speak on “12 Ways to Avoid a Disastrous
2012 and Profit Instead”
LECANTO, Fla. – November 14, 2011 – Legendary Marketing (LM), the world’s leader in golf, resort and destination marketing announces its president and CEO, Andrew Wood is scheduled to speak at the 2011 Golf Business Canada Conference & Trade Show keynote speaker at 9 a.m. on Friday, November 18.
“Revenue in the golf industry will not come easy in 2012 and you have to take advantage of every possible marketing communication channel. Increase your outbound communication frequency, improve the message and beat your competition by being more active. Take advantage of a generally apathetic industry and operate in mediums your competition does not. My most successful clients are the most active, activity creates opportunity,” said LM president and CEO Andrew Wood.
The three-day Golf Business Canada Conference & Trade Show held annually in November is the only Canadian conference with a sole focus on the business of golf. Additional operational breakout sessions will cover all aspects of the golf business and provide formal education opportunities for golf courses and its staff. From strategic planning to maintenance budgets, these sessions provide tips and tools to help improve daily operations and increase revenue. For more information about the conference and trade show, visit www.ngcoa.ca/conference
With a background of over 20 years in marketing, Wood is an entrepreneur with a track record of success in the business world. A pioneer in using the internet for business, he’s combined his love and knowledge of golf with his passion for marketing to form LM. He is considered by many in the golf industry to be the leading expert on golf marketing and has done hundreds of full day marketing seminars for the PGA of America and other golf associations. He is the author of several books and audio programs including: The Golf Marketing Bible, Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur, How to Make $100,000 a Year Teaching Golf and The Traits of Champions. Under Wood’s leadership, LM continues to set the pace in the golf industry as the foremost experts on golf marketing and excels in earned, owned and paid media.
For more information about LM, visit www.legendarymarketing.com.
About LM
Founded on the principles of Andrew Wood’s best-selling The Golf Marketing Bible, Legendary Marketing is an integrated agency committed to delivering rapid results with proven online, social and traditional marketing practices. Legendary Marketing believes in rapid response, accountability, speed is a strategy, detailed systems and marketing is a formula – when executed properly and repeatedly, success is inevitable. LM partners include Treetops Resort, Gaylord, MI; McGuire’s Resort, Cadillac, MI and Gateway National Golf Links, Madison, IL.
Contact:
Elvis Anderson
p: 305-491-4820
e: elvis@legendarymarketing.com
