Company establishing new presence in golf rich community where ideas, innovation will flourish at research and performance center opening in 2012
(SCOTTSDALE, AZ) – Boccieri Golf – maker of award-wining equipment such as the Tour-proven Heavy Putter – announces the shift of its corporate headquarters and operations to Scottsdale, AZ, as well as plans for a state-of-the-art Research and Performance Center opening in early 2012.
Coinciding with significant growth in demand for the entire portfolio of innovative Boccieri Golf products, the new 9,000square-foot facility is located at 15816 N. Greenway-Hayden Loop. It will enhance customer interaction, specifically through company’s proprietary performance fitting programs. During the relocation process, all business will be conducted as normal with company principals handling day-to-day operations from the Scottsdale facility.
“We really feel like we’ve got our finger on the pulse of the industry in this vibrant golf community, which will continue to inspire us to produce pioneering golf clubs and accessories that make better golfers,” says Stephen Boccieri, President and CEO of Boccieri Golf. “This is an incredible metamorphosis for a company that started in my basement and has grown into a true force due to some real persistence coupled with a revolutionary approach.”
The forthcoming Research and Performance Center will incorporate the latest TrackMan, Foresight and Vector Pro launch monitors and accessories, allowing Boccieri Golf representatives to precisely analyze golfers’ swing characteristics and prescribe equipment for optimal performance. Also available will be Science and Motion (SAM) Puttlab analysis. This training system based on accurate ultrasound measurements provides invaluable data on the putting stroke, helping determine which models are best for players. All custom swing clubs and putter building will take place on-site, with a variety of after-market components available.
Operating under the direction of Stephen Boccieri, the new R&D laboratory will focus on conceiving and testing groundbreaking concepts. Products which meet the company’s exceptionally high standards for commercialization may be added to the Boccieri Golf portfolio or become part of licensing partnerships with other original equipment manufacturers and retailers.
Boccieri Golf’s relocation follows six successful years in Ridgefield, CT, where the company established itself as one of the golf industry’s most forward thinking brands. Its popular Heavy Putter collection and “Control Series” line of full-swing products were the first to integrate counterweight principals.
For more information please visit www.boccierigolf.com or call 888.788.8374.
About Boccieri Golf
The TOUR-proven Heavy Putter was launched in 2005 and has played a key role in victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours. Boccieri Golf products have expanded to include the Control Series, consisting of drivers, fairway woods, hybrids and irons featuring the latest advances in counter-weighted technology. All are unique due to back weighting in the butt-end of the shaft which produces a higher balance point to promote a smoother swing. Boccieri Golf products are now carried by the finest off-course shops and most prestigious golf courses, country clubs and resorts in all 50 states and more than 35 overseas markets.
Earlier this year, the company’s full-swing line of “Control Series” clubs was unveiled to critical acclaim. This included being honored as the “Most Surprising New Clubs” from the 2011 PGA Show by GOLF Magazine.