PALM BEACH GARDENS, Fla. – PING will launch new products within a new exhibit now located on the main aisle of the equipment hall, plus showcase their latest fitting tools in an area dedicated to high-tech custom fitting software at the 2012 PGA Merchandise Show, Jan. 26-28, in Orlando, Fla. PING is exhibiting at the global industry’s 59th annual gathering to provide some 40,000 attending PGA Professionals, retailers and industry leaders with exclusive product previews, demonstrations and merchandising programs at the Outdoor Demo Day, Indoor Demo Days, on the Show floor and as a sponsor of the PGA Magazine Merchandisers of the Year Conference.
“We’ve got some exciting events planned for the PGA Merchandise Show,” said John Solheim, PING Chairman & CEO. “In addition to introducing new products, we’ll be demonstrating our latest fitting technologies, including updates to both our nFlight software and iPING putting app. It’s a great opportunity for the show attendees to stop by our area and learn what’s new from PING as we head into the primary golf season.”
During Outdoor Demo Day, scheduled for Wednesday, Jan. 25, 2012, at Orange County National Golf Center & Lodge in Orlando, PING will provide an exclusive preview and demonstration of their new equipment and fitting tools for PGA Professionals and VIP Buyers. Additionally, PING fitting specialists will be on-hand to share their latest best practices to support retail efforts in 2012.
From Thursday, Jan. 26 to Saturday, Jan. 28, PING will launch multiple new products within a new exhibit on the main aisle of the equipment hall; showcase their latest fitting technologies and provide hands-on product testing at Indoor Demo Days; and present on the PGA Forum stage. Additionally, company executives and the PING sales team will meet with golf industry leaders to grow partnerships and discuss customer needs worldwide.
PING also will return as the exclusive golf equipment company sponsoring the 5th Annual PGA Magazine Merchandisers of the Year Conference, Jan. 22-24, at the Reunion Resort in Orlando. The conference will bring together attending 2011 PGA Merchandisers of the Year selected by The PGA of America’s 41 nationwide Sections. They will be joined in the unique forum by other merchandising experts.
“We look forward to PING’s participation during the 59th PGA Merchandise Show week-long schedule of events,” said PGA of America President Allen Wronowski. “Their participation across many platforms provides valuable opportunities for our members to learn more about PING products and fitting technologies, plus connect with their company leadership.”
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 59th annual global summit for the business of golf. Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 26-27; and 8:30 a.m. – 3:00 p.m. on Jan. 28. For more information, visit www.pgashow.com.
PING designs, manufactures and markets a complete line of golf equipment including metal woods, irons, putters and golf bags. The family-owned company was founded in 1959 in the garage of the late Karsten Solheim, a mechanical engineer with an extensive background in the aerospace and computer industries. His frustration with his putting inspired him to design his own putter, which created a “pinging” sound when striking a golf ball. This sound was the source of the name now synonymous with innovation, quality and service throughout the world of golf. Solheim and his company are credited with numerous innovations that became industry standards, including perimeter weighting, custom fitting and the use of investment casting in the manufacturing of golf clubs. His insistence on adhering to strict engineering principles and tight manufacturing tolerances raised the level of product performance and quality throughout the golf industry. Solheim is the only person to be inducted into the World Golf Hall of Fame as a golf club manufacturer. Today, the Phoenix-based company is under the direction of Solheim’s youngest son, John A. Solheim. PING game-improvement products can be found in more than 70 countries. For more information, visit www.ping.com. PING is a registered trademark of Karsten Manufacturing Corporation. Other trademarks mentioned are properties of their respective owners.
PGA Merchandise Show: Sherry Major, (716) 662-3855, firstname.lastname@example.org
PING: Pete Samuels, (602) 687-5487, email@example.com