NORWALK, Conn. – PGA Golf Exhibitions and Bridgestone Golf, a leading manufacturer of premium golf balls, clubs and accessories under the Bridgestone and Precept brand names, today announced the company’s plans to introduce significant new products at the 2012 PGA Merchandise Show, Jan. 26-28, in Orlando, Fla. Bridgestone and Precept will return to the PGA Merchandise Show Outdoor Demo Day, Indoor Demo Days and within an exhibit on the Show floor to introduce a comprehensive lineup of its newest golf equipment and accessories to more than 40,000 attending PGA Professionals and golf retailers from around the world.
“We are proud to continue our uninterrupted support of the PGA Merchandise Show, as we believe it has been an invaluable asset in our retailer and media relations’ efforts, since Bridgestone Golf’s inception,” said Dan Murphy, Vice-President of Marketing – Bridgestone Golf, Inc. “The PGA Show has served as the launch pad for several of our most innovative products and initiatives over the last six years and we are excited that the 2012 Show will be no exception. We encourage show attendees and golfers everywhere to stay tuned to BridgestoneGolf.com to find out what we have in store for this year’s Show.”
During the PGA Merchandise Show Outdoor Demo Day, scheduled for Wednesday, Jan. 25, at Orange County National Golf Center & Lodge in Orlando, Bridgestone will showcase its full line of 2012 balls and premium J40 clubs. In addition, at Indoor Demo Days, at the Equipment Test Center on the Show floor and in their booth, Bridgestone will offer attendees the chance to experience their industry-leading ball-fitting system.
From Thursday, Jan. 26 through Saturday, Jan. 28, at the Orange County Convention Center, the Bridgestone and Precept brands will help anchor the equipment hall with an exciting exhibit of the latest Bridgestone and Precept equipment and accessories, plus play host to some of the biggest names in professional golf.
Some 1,000 golf vendors, representing every business sector of golf from all the golf market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2012 golf season.
“We are pleased to announce Bridgestone’s continued support of the PGA Merchandise Show,” said PGA Golf Exhibitions Vice President John McGeary. “Their participation in the Outdoor Demo Day and on the Show floor provides attending PGA Professionals and industry leaders with a valuable opportunity to preview their newest products, learn new merchandising techniques and network with company executives.”
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 59th annual global summit for the business of golf. The PGA Merchandise Show Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 26-27; and 8:30 a.m. – 3:00 p.m. on Jan. 28. For more information, visit www.pgashow.com.
About Bridgestone
Bridgestone Golf, Inc., based in Covington, Ga., manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Matt Kuchar, Davis Love III, Paula Creamer, Brandt Snedeker, Nick Price and Lee Trevino. Bridgestone Golf, Inc., is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Bridgestone Golf: Jared Kelowitz, (864) 233-3776 x 24, jaredk@jdpr.com