Dear Golf Industry Professional:
If you represent a publicly owned golf course doing business with a for-profit management company, an operator frustrated by tee sheet no-shows, or an owner/operator who wants to know how weather is really affecting your course’s performance, don’t overlook the December issue of The Pellucid Perspective in your Inbox this Thursday the 15th.
Here’s what we’ll be exploring and discussing in our own inimitable way in the December issue:
• Two tax complaints filed by a private owner against the City of Cincinnati could have a critical impact on any publicly owned golf courses who outsource their management to a for-profit, third party management company.
• No-shows on your tee sheet are costing you money, but there are ways to combat it. We show you how some operators are winning this battle.
• A “cunningly clever” marketer says accurate weather analysis is irrelevant to measurement of your course’s financial performance. We outline why we think their argument is cunningly clueless.
• In our monthly Market Scorecard section we’ll outline the national and regional weather impact through November, as well as rounds, revenue, utilization and RevpAR through October and we’ll travel to the City of Brotherly Love (but little affordable golf) in our Market Focus section.
• Those stories and more, including a look at a co-op marketing success in little Mesquite, NV and a federal judge’s reprimand for his membership in an exclusionary private club.
We couldn’t have made it through the initial 16 issues/months without the financial support of our sponsors who are recognized thought-leaders within their respective categories; Club Car, GolfNow, ValleyCrest Golf Maintenance Services and KemperSports Management. There are six month and annual sponsorship opportunities available for 2012 for those who want exposure to industry leaders and followers and want to be associated with Pellucid’s effort to expand intelligent discussion and guidance in navigating some of the most challenging issues facing our industry today. Contact Editor-in-Chief Jim Dunlap (quickly) if interested (760-212-3714, jdgolfer@cox.net).
We hope you’ve enjoyed and benefitted from our unique Perspective over the past 16 months. If you’re not yet getting it or you know of associates who would similarly benefit, feel free to pass it along and encourage them to register on the Pellucid website (www.pellucidcorp.com, click on information for any service) to join the conversation, discussion and debate.
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