(GREENVILLE, SC) – KENTWOOL – the 168-year-old, family-owned American textile innovator – has extended its partnership with Buffalo Communications to turnkey the public relations program for its line of premium, performance golf socks.
Supported by widespread editorial coverage secured by Buffalo in golf, lifestyle, fashion and business media, KENTWOOL experienced a 600-percent year-over-year sales increase in 2011. This record growth included new relationships with more than 100 of the nation’s finest golf and country clubs such as Butler National Golf Club, Caves Valley Golf Club, Congressional Country Club, Daniel Island Club, The Greenbrier Resort, Kiawah Island Golf Resort and PGA National Resort & Spa.
“We have set the industry standards for quality and performance by relying on our unmatched heritage of working with fine wool yarn,” says Mark Kent, President and CEO of KENTWOOL. “Teaming with Buffalo Communications has been essential to building the buzz our socks deserve and helping drive sales.”
Crafted from a proprietary blend of fine merino wool and high-tech fibers, KENTWOOL Golf Socks feature an innovative, micro-climate system for superior moisture management, wicking and odor control. Each pair is backed by a “blister-free guarantee” and showcases WINDspun technology that infuses the fibers with air. This creates unrivaled cushioning at micro-stress points along the foot, enhancing comfort and energy levels while reducing the risk of injury.
“The golf retail marketplace has been completely altered by KENTWOOL, which has firmly established the viability of an American-made sock crafted from the very best performance materials,” says Rich Katz, Managing Director of Buffalo. “All elements are in place for a continued surge in editorial coverage, consumer demand and retail sell-through.”
Retailing from $19.95 to $24.95, KENTWOOL golf socks are available in the ankle-length Tour and Low Profile models for both genders and mid-calf Tour Standard crafted exclusively for men. They are worn in competition by scores of Tour stars worldwide, including Bubba Watson, Matt Kuchar, Jonathan Byrd, Ryann O’Toole, Peter Jacobsen, Duffy Waldorf, Brendon de Jonge, Tom Gillis, Jane Park, Charles Warren, Kevin Johnson, Kristy McPherson, Shasta Averyhardt, Jenny Suh, Sarah Kemp, Jenny Gleason, Meaghan Francella and Jenny Hong.
For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).
About KENTWOOL
Founded in 1843, KENTWOOL continues to be one of the nation’s longest-running, family-owned textile companies. KENTWOOL is the only company in the western hemisphere – and one of 50 in the world – to receive the Usterized Quality Certification indicating the highest level of quality assurance in yarn production.
An avid golfer, KENTWOOL CEO Mark Kent had the idea to produce the “World’s Best Golf Sock” after standing in the 18th fairway of the BMW Nationwide Tour Pro-Am tending to blistered, bleeding feet instead of concentrating on the eagle opportunity guaranteeing him a spot in the final round.
Born from that moment is golf’s leading, premium merino wool golf sock. It enables golfers of all abilities to play their best while benefiting from abrasion and fatigue resistance, as well as KENTWOOL’s blister-free guarantee. KENTWOOL utilizes its nearly two-century-old heritage of superiority in textiles to create socks which draw upon wool’s natural and cool performance fibers for moisture management, sheer comfort and other performance-enhancing benefits.
Based in Greenville, SC, all KENTWOOL products are made in the USA.
For more information: www.KENTWOOLSocks.com, 1-877-5-PROSOX (1-877-577-6769).
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its roster of domestic and international category leaders are ECCO, Adams Golf, PGA National Resort & Spa, Fila Golf, Castle & Cooke, Arnie, Kaua’i Visitors Bureau (golf co-op), Club Glove, The Sea Pines Resort and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
twitter.com/buffalocomm
www.buffalocommunications.com
