Maker of in-home OptiShot infrared simulator credits strategic Ì¢?å¬public relations program as integral to continued growth
(TRAVERSE CITY, MI) – Dancin’ Dogg Golf – maker of the OptiShot Infrared Simulator, the ultimate in-home virtual golf system – has extended its partnership with Buffalo Communications (Buffalo) to turnkey the company’s public relations program.
Relying on its extensive media connections, Buffalo will continue to promote the company and its award-winning OptiShot to golf, lifestyle and business journalists. Heralded by GOLF Magazine, Golfweek, Sports Illustrated, Wired, Golf Channel and many other outlets, Dancin’ Dogg ranked 358 on the 2011 Inc. 500 based on 951.2% revenue growth.
“Brand awareness and sales have catapulted since the start of our partnership with Buffalo Communications,” says Brandon Theophilus, CEO of Dancin’ Dogg Golf. “They are an integral part of our team and play a key role in driving retail and consumer demand.”
The OptiShot Simulator ($399.95) connects with Windows computers via a plug-and-play interface and requires only 8-½ feet of swing space. It allows players to use their own clubs while hitting real balls, foam balls (provided) or no ball off a durable swing pad featuring infrared sensors. These precisely record club-head speed, face angle, swing path, distance, tempo, face contact and ball flight.
“Dancin’ Dogg’s in-house design and development teams continue to create simulator solutions that help golfers of all abilities play more and better golf,” says Rich Katz, Managing Director of Buffalo. “The success of OptiShot and the volume of editorial coverage show no signs of slowing.”
In addition to Core courses that come with the system, OptiShot users can purchase a wide range of premium layouts ($49.95), including replicas of major championship venues and PGA Tour sites such as Atlanta Highlands, Capitol Club, Cogs Corner, Jones Lake, Melbourne Golf Club, Monterey Classic, Old Scot, Ponte Vedra, Royal St. Marks and Whispering Dunes.
Most recently, the company unveiled its Silver Package that includes OptiShot, a premium hitting net, stance mat and custom-designed OptiStix Driver. Representing a $200 savings, the package ships for free and is stocked with 12 pre-loaded virtual courses, including one course from Dancin’ Dogg’s premium library.
For more information: www.dancindogg.com, 866.941.3644.
About Dancin’ Dogg Golf
Based in Traverse City, MI, Dancin’ Dogg Golf was founded in 2005 and specializes in developing innovative technologies. The company was recently named to the prestigious Inc. 500 list as one of America’s fastest-growing entrepreneurial companies. Other distinctions include winning ScoreGolf’s 2010 Research & Development Award. Dancin’ Dogg’s product range is highlighted by the OptiShot Infrared Golf Simulator and its expanding library of world class courses that golfers play anytime, anywhere. Durable and built to last, OptiShot comes with a 180-day warranty.
More information: www.dancindogg.com, www.facebook.com/dancindogg, 866.941.3644.
About Buffalo Communications
Headquartered outside Washington, DC, Buffalo Communications is a global golf-lifestyle public relations, branding and marketing-communications firm with clients operating in 40-plus countries. Buffalo employs its longstanding network of media and industry contacts to help clients grow awareness, popularity and revenues. Among its roster of domestic and international category leaders are ECCO, Adams Golf, PGA National Resort & Spa, Fila Golf, Castle & Cooke, Arnie, Kaua’i Visitors Bureau (golf co-op), Club Glove, The Sea Pines Resort and The St. Joe Company.
More information: www.buffalocommunications.com, 703.761.1444.
Contact:
Tom Williams
Buffalo Communications
703.891.3322
twilliams@buffalocommunications.com
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