The four most influential cigar companies in the world; Oliva, Ashton, Altadis USA and General Cigar have partnered with CertiFresh Cigar Company to promote their respective brands to the golf course cigar smoker.
Each of the four major cigar companies will be running a full page ad in PGA Magazine featuring their brands in CertiFresh custom packaging and sponsoring four PGA Pro-Pro tournaments during the PGA Merchandise Show week in Orlando at the end of January.
“We’re excited to further our relationship with CertiFresh and Humidipak,” says Dave Wagner Vice President of Oliva Cigar Company. “They truly are innovators when it comes to offering our awarding winning cigars to the avid golfer. Their unique packaging ensures our cigars are in the same perfect condition in which they left the factory.”
“We believe the CertiFresh system is the best way to insure a golfer will get a great Ashton Cigar that is in perfect condition to smoke while they are playing on their favorite golf course,” added Chip Goldeen Director of Sales for Ashton Cigar Company.
CertiFresh Cigar supplies over 1,100 top golf resorts, private country clubs and public courses. The unique packaging guarantees the freshness of every cigar sold. Unlike a traditional humidor at the golf course that is rarely well maintained, CertiFresh’s custom packaged cigars are never dried out.
“Our relationship with Altadis USA, General, Ashton and Oliva in the golf market is a natural fit,” says Bill Porter, President of CertiFresh. “Our packaging is the best for the golf market, so of course we only want to sell the best cigars and these four companies are it.”
Rob Norris, National Sales Director for Altadis USA, also applauds the partnership.
“Our partnership with CertiFresh is an important one,” said Norris. “We see the CertiFresh model consistently delivering quality, fresh cigars to consumers; something that we at Altadis USA, the makers of Romeo y Julieta and Montecristo, are passionate about and which is vital for repeat business in this industry and channel.”
CertiFresh has expanded from only 35 golf accounts in January of 2009 to over 1,100 today. “Cigar smokers are now asking for our packaged cigars by name at their local track,” says Geoff M. Stiles VP of Sales at CertiFresh. “Once a golfer smokes a cigar in perfect condition they have a hard time going back to the hit or miss quality of a cigar offered any other way on the course.”
This partnership will be running a series of four full-page ads in PGA Magazine throughout 2012 to further promote Ashton, Altadis USA, General and Oliva cigars to the decision makers and golfers of the most prestigious golf properties in the world.
For more information, visit www.certifreshcigar.com.
About CertiFresh Cigars
Every CertiFresh® cigar comes individually packaged in a specially coated sleeve with a Humidipak® insert. The disposable Humidipak® insert is the only two-way device that keeps the cigar at a perfect 69 percent humidity for up to one year. This allows golf courses to do away with space-eating and laborious humidors, and sell cigars from any location – the pro shop, beverage cart, bar & grille, card room, halfway house, etc.
Unlike most cigars found on golf courses, every CertiFresh® cigar is rated by Cigar Aficionado magazine at an 87 or higher. Every CertiFresh® cigar is hand rolled, nationally advertised and a major brand name and each is mild to medium in strength, and the very best quality.
The CertiFresh® product offers one other important benefit. By using a custom business card size advertisement in every CertiFresh® cigar package, the golf course operator can promote the course and make money from selling cigars. CertiFresh® can also include a coupon message on the art card to drive sales to other parts of the operations. And, the card can be logo’d, perfect for corporate outings and giveaways.
Contact:
Geoff Stiles
800-559-5610
geoff@gmsgolfsales.com
MEDIA
Mike Jamison
407-328-0500
