ORLANDO, Fla., January 9, 2012 … Golf Datatech, LLC (www.golfdatatech.com), the golf industry’s leading independent research firm for consumer, trade and retail golf trends, today announced the unveiling of golf’s first comprehensive study of serious golfers’ evolving media habits, including their attitudes towards monthly and weekly print publications, network and cable golf television, Internet usage, digital golf weeklies, social networking, and newspapers.
The Serious Golfers and Modern Media Study, available early-February, will also investigate the impact of emerging, new digital devices and how they are changing golf media consumption. The study results and recommendations will be based on responses from 2,000 randomly selected golfers drawn from Golf Datatech’s exclusive Serious Golfer Database, with significant data mining into critical sub-segments such as age, gender, handicap, etc.
“This study will establish a benchmark for the golf industry to understand shifting trends in modern media consumption. The serious golfer plays the bulk of the rounds, spends most of the money, and drives nearly every trend in golf, from participation to retail sales to what is read and watched. But it’s too easy to generalize that modern digital media is changing everyone at the same time and at the same pace,” said Tom Stine, Co-Founder, Golf Datatech. “Golf companies need to understand how serious golfers are adapting and using these new modes of communications and the potential impacts on their marketing spend and media planning.”
For more information on the Serious Golfers and Modern Media Study or to order the study, call 888-944-4116 or visit www.golfdatatech.com.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.
Contact:
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
Michele Cooper (michele@mastrocomm.com)
Mastro Communications, Inc. 732-469-5700)
