NEW YORK – January 5, 2012…Leading Irish golf clothing label Kartel, which will be exhibiting at the 2012 PGA Merchandise Show later this month (booth #6089), today debuted its first U.S. line for women with the launch of the Elle Collection, a Spring/Summer 2012 line for ladies that offers the ultimate in chic performance with elegant designs, modern cuts and preppy fashion. The Elle Collection complements Kartel’s recently released U.S. Men’s Collection of golf apparel, which is infused with innovative technology, precise detailing and unmatched functionality. Both collections are currently available at premier resorts, country clubs and golf shops nationwide, so golfers currently teeing it up in the Sunbelt regions now have a great new selection of premium polo shirts, knitwear, outerwear, trousers, shorts, skorts and accessories to choose from.
With an assortment of product offerings, the Elle Collection is comprised of four distinct themes, featuring vibrant, coordinating color stories that can be mixed and matched, creating a complete leisurewear wardrobe for on the course, and beyond the 18th green. The Carnation Theme features rich reds and pinks with navy accents; while the Riviera Theme is comprised of crisp whites and cool blues; the Orchid Theme features pastel pinks, purples and teals; and the Velvet Theme is comprised of navy, white and stone.
Highlighting the Elle Collection is the Isola skort, made with 100% Polyester Neo Stretch fabric, offering a natural stretch — without the use of spandex — while also featuring moisture wicking and anti-bacterial properties to provide the ultimate in comfort, fit and style. The Isola features an 18-inch outseam, and is available in white and three fashionable colors including Carnation, Orchid, and Riviera.
Another exciting garment in this premium line of ladies golf attire is the long sleeved Joanna windbreaker, made from 100% Polyester Balloon Silk. This distinctive outerwear material is soft, ultra lightweight and water resistant, making the Joanna a functional yet stylish complement to any outfit on or off the course. Joanna is available in Riviera, Carnation and Aquarelle.
“With our men’s collection quickly gaining distribution throughout the U.S., it was important to complement the men’s offerings with our women’s line, and this new Elle Collection is spectacular,” said Karl Swan, Kartel’s managing director. “Ladies will love the inspiring new color stories which offer the ultimate in fashion and performance.”
Rounding out the Elle Collection is a variety of luxury sweater knits including Rodez, a long sleeve cable knit sweater offered in Carnation and Riviera, and Calvi, a long sleeved v-neck sweater available in Carnation, Aquarelle, Orchid and Riviera. Both Rodez and Calvi are made of a cotton, nylon and spandex blend for the ultimate in softness and comfort. Additionally, the Seyne, which is available in Carnation, Riviera and White, is a lightweight, long sleeved v-neck sweater made from 100% cotton.
The Spring/Summer 2012 Elle Collection, which is available at premier resorts, country clubs and golf shops nationwide, offers clothing sizes ranging from XS-XXL. For more information and pricing, contact your local sales representative or U.S. customer service at (786) 342-7177 ext. 101.
About Kartel
The Kartel brand was established in 1985 and is part of a family owned Irish business based in Dublin. The company story began in 1947 when a young tailor, John Swan, set up a small clothing company. Initially, the company was a gentleman’s outfitter specialising in suits, jackets and trousers. Over a period of more than 60 years the company has extended their collection into a broad offer of men’s and ladies golfing, business and casual jeanswear collections. For over a quarter of a century, the Kartel brand has been synonymous with providing superior styling and quality in the golf apparel market. Kartel is extremely proud to be at the heart of the game of golf at all levels and currently distributes its premium golf clothing collection in 26 countries worldwide. Kartel’s sponsorship of three time major winner, Padraig Harrington is now in its fifteenth year and LPGA star Anna Rawson has also sported the iconic brand at major tour events. Visit www.kartel.ie for more information.
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Michele Cooper
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Mastro Communications, Inc. @ 732-469-5700
