(TORONTO) – Quagmire – the Toronto-based apparel brand founded by two buddies with a passion for golf, surf, skate and street culture – announces that Co-Founders Geoff Tait and Bobby Pasternak have been honored as ScoreGolf’s 2011 “Executives of the Year” in the media outlet’s 10th annual Equipment & Business Awards.
This totally awesome distinction continues the company’s momentum, which has been buoyed by its smash-hit inaugural Kids collection featuring ColorFusion technology, and continued demand for the Quagmire golf-lifestyle line. Add the game-changing acquisition of license to produce a reinvigorated Arnold Palmer clothing collection, and 2011 was one unforgettable year.
“Since I’ve known these guys, their best attribute has always been a willingness to assume some risk – it’s why (they) are where they are today,” stated ScoreGolf columnist Rick Young. “They melded the ColorFusion initiative with Quagmire Kids, pulled off a massive coup by partnering with Arnold Palmer on the next generation of Arnie Wear, and they continue to do an outstanding marketing job as the faces of their brand.”
Other 2011 Equipment & Business Awards nominations for Quagmire included: Canadian Golf Business Story of the Year (“Quagmire Golf rekindles Arnold Palmer apparel”), Canadian Golf Product of the Year (“Quagmire’s unique ColorFusion technology, which changes colors with heat”), and Canadian Golf Company of the Year.
“Younger is one of the most respected journalists in the industry today, so we take any props he sends our way as a massive compliment,” says Tait, the company’s creative director. “There was some fierce competition for this honor and receiving it definitely calls for a party!”
The Quagmire Golf, Quagmire Kids and Arnie lines will be presented in an entirely new booth concept with distinct presentation areas for each line at the 2012 PGA Merchandise Show, Booth 6362.
“Learning of this honor really topped off our best year yet,” says Pasternak, the company’s sales director. “We’re stoked to have won and promise everyone that the best is yet to come from Quagmire and Arnie.”
For more info, check out www.quagmiregolf.com, www.quagmirekids.com, www.arniewear.com or call 800.652.9839.
Behind Quagmire and Arnie
Two buddies who met on a golf trip, Geoff Tait and Bobby Pasternak founded Quagmire in 2005. The brand – which includes men’s, women’s and kid’s golf and lifestyle clothing – is a member of Green Grass One and available at hundreds of pro shops and off-course retailers throughout North America. It is worn by a bevy of star athletes and A-listers worldwide who embody the company’s “Not Fit for the Fairway” motto.
A leader in custom apparel, Quagmire has provided special edition pieces to brands like Coors and Coors Light USA, pokerstars.com and many others. The company also serves as official apparel supplier to the Hank Haney International Junior Golf Academy and the International Junior Golf Tour.
Quagmire’s management partner is the 32-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Tammy Portnoy
Buffalo Communications
703.891.3383
tportnoy@buffalocommunications.com
www.buffalocommunications.com
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